UK’s BigTweet Online And On Digital Screens Termed Big Success

May 28, 2013 by Dave Haynes

The organizers of a media campaign that used social media and digital screens to drive awareness and activity in the UK for International Missing Children’s Day have released some impressive metrics for the #BigTweet this past weekend.

The effort saw celebrities including Simon Cowell, Stephen Fry, and Lord Sugar (Amscreen) joining the search for missing children on Twitter this past Saturday. Throughout the day, appeals and tweets were shared live on digital billboards across the UK in an initiative organised by the Outdoor Media Centre and Grand Visual.

Says a release:

The #bigtweet highlighted 48 children still missing, via 58,000 retweets, and reached an online audience of 40 million with the appeals. The charity published many of these to outdoor screens across the UK using the OpenLoop dashboard and extending the reach of the campaign to millions more people.

The activity sent the #bigtweet trending on Twitter and increased the charity’s Twitter followers by 14,000. The special day has so far raised £60,000 for the charity Missing People. The charity is now following up all sightings and information received.

“Thanks to the support from the Outdoor media community and celebrities, last Saturday proved to be a huge success,” says CEO of Missing People, Jo Youle. “The funds raised will mean that the charity can be a lifeline for more families facing the toughest times of their lives.”