Health Screening Kiosk Network Rolls With BroadSign
April 30, 2013 by Dave Haynes
Health solutions provider Stayhealthy has completed the initial deployment of some 2,000 self-service, health screening kiosks in pharmacies across the U.S., using BroadSign as the content management platform.
The Los Angeles-area company’s plug-and-play kiosks are FDA-cleared and let consumers measure key health indicators including blood pressure, heart rate, total body weight, total body composition, BMI and color blindness. People can also upload personal blood glucose meter levels and send in activity monitoring data to track their personal results over time, which might help them get healthier and would definitely provide a nice aggregate of data to the vendor, to relate to potential advertisers who want to know how many people with cardio issues are getting in front of the screens.
Says the news release:
Stayhealthy’s new generation of health screening kiosks are the nation’s first and currently only available platform that connects health screening kiosks with Class II medical devices and digital activity monitors united by a secure, HIPAA-compliant online portal installed in over 3,000 professional, medical offices involved in wellness and weight loss programs around the world.
The deployment of the Stayhealthy HealthCENTER Kiosk Network offers consumers the convenience of accurate, self-service measuring of key health indicators at no charge as they shop. Users may also register at the kiosk and receive access to their own personal, Stayhealthy online health record account (Stayhealthy Dashboard) to automatically track and monitor their results from any web access location, 24/7.
“With access to affordable healthcare remaining a challenge for a large portion of the population, Stayhealthy is addressing the need by offering an easy-to-use and convenient solution,” says CEO John Collins, “to empower and engage consumers to securely and accurately measure and monitor key health indicators to improve their health. We are excited to engage BroadSign as our premier platform provider to manage both our rapid content deployment and complex network operations.”
The health screening kiosks, positioned in locations like Kroger groceries, gets the bills paid (at least in part) by digital advertising and health-related messaging played on the touchscreen and on an optional 32-inch topper screen while consumers wait between health screenings.
This is by no means the only product like it on the market. Adflow Networks announced its own system 18 months ago (though the rollout has been stalled). And SoloHealth is rolling out a network similar to Stayhealthy’s.
I think the ad model is probably pretty narrowly defined to OTC pharma brands and the prescription Ask Your Doctor stuff, but that still represents a very large pile of money. As mentioned, when you have aggregated data about the state of health of your user base, and particularly if you can serve messaging based on profiles (OneTouch meters to diabetics), you will have interested marketers.
Nice win for BroadSign, which appears to have fully relocated away from the financial cliff it teetered on in early 2012. Last time I’ll mention Chapter 11, I think. They’re past it.
As for Stayhealthy, an interesting company that’s been at wellness monitoring for almost 20 years and has had kiosks (originally with IBM) since 2001. The company definitely has friends in high places, having put former U.S. Health and Human Services Secretary Tommy G. Thompson as Chairman of the Board. He’s have the clout to get a meeting or three.