Oz-based oOh! Media Cuts Digital OOH Network Over To BroadSign

May 28, 2013 by Dave Haynes

The Edwardsville Intelligencer is reporting, and I am not making this up, that BroadSign has bagged a nice software deal with the largest digital OOH media company in Australia.

oOh! Media, which has some 850 screens in retail, airports, pubs and bars and universities across Australia and New Zealand, has cut over content management toBroadSign’s platform.

“Our strength is in engaging a connection between advertisers and their consumers using creative campaigns enabled by the latest DOOH media technology,” says John Purcell, Commercial Director of Operations and Business Systems at oOh! “BroadSign’s software allows us to combine pinpoint content targeting with a massive scale of campaigns in a very efficient way.”