Oz-based oOh! Media Cuts Digital OOH Network Over To BroadSign
May 28, 2013 by Dave Haynes
oOh! Media, which has some 850 screens in retail, airports, pubs and bars and universities across Australia and New Zealand, has cut over content management toBroadSign’s platform.
“Our strength is in engaging a connection between advertisers and their consumers using creative campaigns enabled by the latest DOOH media technology,” says John Purcell, Commercial Director of Operations and Business Systems at oOh! “BroadSign’s software allows us to combine pinpoint content targeting with a massive scale of campaigns in a very efficient way.”