RMG Year-End Financials Show $14M Operating Loss, But Sales Gains
March 31, 2014 by Dave Haynes
RMG Networks Holding Corporation has announced its financials for Q4 and also for 2013, showing a big operating loss, but suggest at least in the …
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Projects: Digital OOH Prankvertising At A UK Bus Top
March 24, 2014 by Dave Haynes
There’s been a run of brand-sponsored “prankvertising” videos that seem to revel in scaring the living crap out of people. They get a lot …
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Aussie Mall’s OOH Ad Plan Is All Digital, No Print
March 18, 2014 by Dave Haynes
Here’s an interesting little story out of Melbourne, Australia that shows how digital is genuinely displacing conventional print: the city’s new Emporium shopping centre will …
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Harris Broadcast Re-Brands As Two New Entities
March 17, 2014 by Dave Haynes
Harris Broadcast has re-branded itself with a pair of new handles – Imagine Communications and GatesAir – and laid out its future path which, not surprisingly, makes no …
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JC Decaux Acquires CEMUSA in 80M Euro Deal
March 17, 2014 by Dave Haynes
The biggest OOH company in the world just took out one of its competitors, and got some prime ad properties in the process. JCDecaux …
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New Nielsen Data Suggests Big Recall, Credibility Numbers For Retail Pharma Network
March 17, 2014 by Dave Haynes
Looking for some fresh and credible data to make your case about Digital OOH effectiveness? Here’s some new audience-research data from Nielsen about Cardinal Health’s digital …
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New Health Care Network Somehow Aims To Tie Up What’s Already Tied Up
February 28, 2014 by Dave Haynes
An over-the-counter traded entity called Broadcast Live Digital Corp. is the latest entrant in the old build it and they will come health care …
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Research Pegs Digital Out Of Home As World’s 2nd Fastest Growing Medium
February 27, 2014 by Dave Haynes
PQ Media has pushed out new global market research that suggests digital OOH media “may be on the cusp” of its big breakout phase. The …
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See A Static Poster Model’s Hair Windswept By Passing Subway Cars
February 27, 2014 by Dave Haynes
I love the simplicity of this. On the platform of a Stockholm subway stop, what looks like a static backlit poster ad for Apotek Hjärtat’s …
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RMG Exec Meetings Must Be Seriously Weird
February 20, 2014 by Dave Haynes
Updated The senior management meetings at RMG Networks must be so odd because of the wildly different product directions that company took on when …
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BroadSign Plugs Digital OOH Clients Into Vistar’s Programmatic Buying Platform
February 12, 2014 by Dave Haynes
BroadSign has launched a new product called BroadSign Connect that ‘s effectively a direct connector with Vistar Media’s programmatic media buying solution. Digital OOH networks …
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Monster Media’s New Patent May Cramp Social Media Style Of Many SW Vendors
February 10, 2014 by Dave Haynes
Most of the chatter in the last 2-3 years about digital signage has been about the so-called trolls out there that are mostly or …
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