There’s been a run of brand-sponsored “prankvertising” videos that seem to revel in scaring the living crap out of people. They get a lot attention, but you have to wonder whether the buzz is worth all the negatives generated by stuff that borders on mean spirited and nasty.
The ones I have seen are done indoors and are a lot more elaborate and staged (and suspect – real people or actors?). But here’s a genuine one done for Pepsico at a bus shelter on a UK high street (guessing London). Aside from the asteroid shot, which would give anyone a heart attack, these pieces are all pretty playful and implausible.
I like how commuters are grabbing selfies.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.