Multi-Platform Media Program Drives 109M Tweets, Texts, Shares … In One Day
February 6, 2014 by Dave Haynes
This is pretty impressive in terms of the potential impact of multiple mediums on an awareness and fundraising campaign. The Bell Let’s Talk program …
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In Proximity Marketing, You Can Use NFC Or Abuse With BLE
February 3, 2014 by sixteenninewpadmin
Guest Post: Frank Viljoen Proximity Marketing has received a lot of attention lately – all of it focused on the idea of using technology …
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Digital Out Of Home Is All About Location, Location, Location
February 2, 2014 by Colin Bovet
Guest Post: Jeremy Ozen, Vistar Media Whether you’re house-hunting or just watching people do that on HGTV, you’ve doubtlessly heard the magic triplicate phrase: …
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Adcentricity In Bankruptcy Protection Process; Creditors Owed $3.8M
January 31, 2014 by Dave Haynes
Adcentricity, the Canadian media company started to roll up and sell the aggregated media inventory of scores of small to large digital out of …
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Canada’s Tim Hortons To Have 3rd Party Ads
January 29, 2014 by Dave Haynes
Tim Hortons has officially confirmed it is rolling out a new digital network in some 2,200 of the iconic Canadian coffee/bake shop’s locations. The …
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RMG Networks Says Reality Is They’re Not Going Virtual
January 23, 2014 by Dave Haynes
So I’m sitting at the bait shop counter going through Twitter this afternoon, and up pops a Tweet that says “RMG Networks to Launch …
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GSTV CEO On Outcast-Gilbarco Deal: Different DNA Will Be Challenge
January 21, 2014 by Dave Haynes
The recent news that a fuel dispenser firm (Gilbarco) had acquired a media firm (Outcast) that puts ad screens on top or in the …
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Sneak Peek: World’s Biggest Indoor LED Ad Board
January 21, 2014 by Dave Haynes
It looks like the world’s largest indoor LED ad media board is about ready to permanently switch on and start making money for JC …
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How To Amplify Consumer Engagement By Combining Social & Digital OOH
January 20, 2014 by Paul Vincent
GUEST POST Although the rationale for leveraging social media in a cross channel strategy is obvious to some, it remains less obvious to many …
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Gas Pump Giant Gilbarco Buys Gas Pump Media Firm Outcast
January 13, 2014 by Dave Haynes
One of the big boys in the gas pump hardware business has bought one of the big boys in gas pump media. Gilbarco Veeder-Root …
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Italian Digital OOH Rail Network Gets On Track Via BroadSign
January 9, 2014 by Dave Haynes
This is a nice little account win for BroadSign. The Grandi Stazioni Media digital OOH network, which has more than 1,000 displays running in …
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iSign Financials Show Revenue Gains, But Continued Operating Losses
December 30, 2013 by Dave Haynes
iSIGN Media Solutions has pushed out its financials for the three and six month periods ending October 31, 2013, showing the company is doing …
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