DPAA tracks big jump in media planning intentions for Digital OOH
July 5, 2011 by Dave Haynes
Well if intentions turn into actions then the outlook for Digital OOH media spends is starting to look a lot rosier. The Digital Place-based …
Read more
THIS is how to develop a Digital OOH media kit
July 5, 2011 by Dave Haynes
UK-based OOH agency Kinetic – working with the creative production group Grand Visual – has released its third annual Digital Out of Home handbook …
Read moreGannett's bailing on hyperlocal a cautionary note for smaller DOOH networks
July 4, 2011 by Dave Haynes
An interesting little story out of New Jersey, as related in MediaPost, reinforces the question I think a lot of people have about the …
Read moreLocaModa fires up social media-driven Community Board for Digital OOH networks
June 29, 2011 by Dave Haynes
LocaModa has announced a new service called Community Board 1.0 that allows any network – at least in theory – to integrate a broad, …
Read moreindoorDIRECT closes deal to roll out to 5,600 Taco Bells
June 29, 2011 by Dave Haynes
IndoorDIRECT has reached a long term deal with Taco Bell Corp. to install the Restaurant Entertainment Network in all 5,600 QSRs in the U.S., …
Read moreTickers and zoned screens need to be the exception, not the rule, in digital signage
June 24, 2011 by Dave Haynes
I was struck at InfoComm by the way technology, good creative and actual thinking were resulting in some really strong content on big fella …
Read moreRMG exploring $250-million IPO
June 22, 2011 by Dave Haynes
The Bloomberg news service is reporting that San Franisco-based RMG Networks is putting the components together for an estimated$250 million IPO that would, if …
Read moreInfoComm follow-up: Salitek's 16 by 4 video wall
June 20, 2011 by Dave Haynes
Video walls, I both heard and saw, are big business at the moment for the AV crowd that packed InfoComm last week. There were …
Read moreZoom bags Canada's biggest fitness chain for Digital OOH expansion
June 20, 2011 by Dave Haynes
Zoom Media has bagged a nice deal in Canada to get its digital screens running in the country’s dominant fitness chain, GoodLife. The high-definition …
Read moreAerva wins NYC Port Authority media curtain software deal
June 15, 2011 by Dave Haynes
This is probably not a big money deal, in terms of numbers of licenses, but a nice win nonetheless for Aerva because of the …
Read moreDigital OOH jobs: Context Media hiring for NYC, Chicago
June 10, 2011 by Dave Haynes
The folks at Context Media are adding to the team in NYC and Chicago. Advertising Sales We are actively seeking sales executives for our …
Read moreDigital signage deployments get Zinger of a franchise model
June 9, 2011 by Dave Haynes
Google Alerts popped up a notice on a news release recently about what was described as the “first digital signage franchise providing a “one-vendor” …
Read more