Look-ahead: The Industry Point Of View
September 8, 2011 by Dave Haynes
At the start of 2011, I asked a pile of people who run companies in this sector to provide their own points of view …
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DPAA Ad Metrics Guidelines … for Dummies
September 8, 2011 by Dave Haynes
I’d imagine there are two camps out there when it comes to the Digital Place-Based Advertising Association’s published guidelines for measuring the digital screen advertising industry. …
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Three in five Americans see Digital OOH ads each month: DPAA-backed research
August 2, 2011 by Dave Haynes
New consumer data released Monday by the research firm GfK MRI, from its Survey of the American Consumer, suggests more than three in five Americans …
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Follow The Money Dep’t: ZenithOptimedia’s latest global ad spend forecast
July 13, 2011 by Dave Haynes
The latest ad spend forecast by the big agency holding company ZenithOptimedia is full of very large numbers (like $471 billion) and percentage ups and downs, …
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iGotcha tees up golf-focused Digital OOH network
July 12, 2011 by Dave Haynes
Several companies have, over the years, had runs at installing Digital OOH ad networks in the high traffic areas of nicer golf courses out …
Read moreDigital billboard energy costs dropping substantially: report
July 12, 2011 by Dave Haynes
We have long heard how the costs of big LED billboards have dropped substantially over the past 10 years, and how that is driving …
Read moreMore details on the IndoorDIRECT-Taco Bell Digital OOH deal
July 7, 2011 by Dave Haynes
The IndoorDIRECT announcement last week turned a lot of heads, as is usually the case when a company announces a deal that makes it …
Read morePattison's $324M deal bags static and Digital OOH ad contract with Toronto transit system
July 7, 2011 by Dave Haynes
When Pattison Outdoor Advertising acquired Onestop Media Group earlier this year, a couple of thoughts jumped into my head: 1 – They were buying …
Read moreCanadian Digital OOH health network now reps 95% of country's installed base
July 6, 2011 by Dave Haynes
There are two primary ways that smaller Digital OOH networks can get to a size that attracts the attention of people controlling big media …
Read moreenVu grows interactive mall network by more than 50% through new REIT deal
July 6, 2011 by Dave Haynes
enVu, which does sponsor-driven interactive floor projections in malls, has lifted the veil on a deal done with one of the larger U.S. shopping …
Read moreADstruc newest player in online-driven Digital OOH buying and selling
July 6, 2011 by Dave Haynes
Media people I have spoken with see a time, not that far off, when a substantial amount of the Digital OOH ad inventory out …
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DPAA tracks big jump in media planning intentions for Digital OOH
July 5, 2011 by Dave Haynes
Well if intentions turn into actions then the outlook for Digital OOH media spends is starting to look a lot rosier. The Digital Place-based …
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