A wind turbine that would double as a digital billboard

October 15, 2011 by Dave Haynes

Spotted on EarthTechling via TechCrunch: The guys behind the Segway, but more to the point a pile of life-improving  medical devices, have applied for …

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Canadian ad giant Palmer helping guide Digital OOH firm

October 13, 2011 by Dave Haynes

I see a lot of press releases in a day and by necessity skip through them pretty quickly. It took a second pass through …

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RMG adds “business celebrity” Hayzlett to board

October 12, 2011 by Dave Haynes

RMG Networks have added something of a business celebrity – but one with some actual street cred –  to its board of directors. Jeffrey …

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DPAA releases final line-up for next week’s media summit

October 12, 2011 by Dave Haynes

The agenda has been firmed up for next week’s Digital Place-based Advertising Association media summit in New York. It’s part of a pretty substantial …

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rAVe: A paper-thin poster AND speaker

October 11, 2011 by rAVe Publications

Editor’s note: With speakers already very small (think tablets) there may be limited application for this in OOH and Digital OOH settings, but it …

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Consolidation: Newad takes on competitor’s ad sales

October 11, 2011 by Dave Haynes

Montreal’s Newad has done a sales rep deal to market the digital screens run by what would have been something of a competitor, BarNet. By …

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GoGo getgets lotto machine giant as ad partner

October 11, 2011 by Dave Haynes

The lottery business has long been seen by business development guys as one of those sectors they’d love to crack the code on, and …

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New VW tears things up in digital, static and augmented reality OOH effort

October 7, 2011 by Dave Haynes

ClearChannel and a creative team working for Volkswagen Canada did a nice job on a combination digital and conventional out of home campaign that …

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Advertising as immersive apps for Digital OOH and retail

October 7, 2011 by Dave Haynes

Suppose when you wandered into the subway or were hanging out at a transit stop that a nearby poster, humping that day’s hottest new …

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New content hub launched for Digital Out Of Home business

October 4, 2011 by Dave Haynes

The premise is pretty simple – create an online destination for people who just want to read about buying and selling digital out of …

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Global ad spend up, but down in N. America, Europe: Nielsen

October 3, 2011 by Dave Haynes

Nielsen’s quarterly Global AdView Pulse report, released today, says global ad spend in Q2 of this year was up 5.7%, but it sank in …

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Follow The Money Dep’t: New VSS Forecast Shows Big Growth For OOH & DOOH

September 30, 2011 by Dave Haynes

Out-of-Home Media’s compounded annual growth rate is predicted to be at 9.2% in 2015, making it a $12.08 billion industry in the US based …

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