A wind turbine that would double as a digital billboard
October 15, 2011 by Dave Haynes
Spotted on EarthTechling via TechCrunch: The guys behind the Segway, but more to the point a pile of life-improving medical devices, have applied for …
Read moreCanadian ad giant Palmer helping guide Digital OOH firm
October 13, 2011 by Dave Haynes
I see a lot of press releases in a day and by necessity skip through them pretty quickly. It took a second pass through …
Read moreRMG adds “business celebrity” Hayzlett to board
October 12, 2011 by Dave Haynes
RMG Networks have added something of a business celebrity – but one with some actual street cred – to its board of directors. Jeffrey …
Read moreDPAA releases final line-up for next week’s media summit
October 12, 2011 by Dave Haynes
The agenda has been firmed up for next week’s Digital Place-based Advertising Association media summit in New York. It’s part of a pretty substantial …
Read morerAVe: A paper-thin poster AND speaker
October 11, 2011 by rAVe Publications
Editor’s note: With speakers already very small (think tablets) there may be limited application for this in OOH and Digital OOH settings, but it …
Read moreConsolidation: Newad takes on competitor’s ad sales
October 11, 2011 by Dave Haynes
Montreal’s Newad has done a sales rep deal to market the digital screens run by what would have been something of a competitor, BarNet. By …
Read moreGoGo getgets lotto machine giant as ad partner
October 11, 2011 by Dave Haynes
The lottery business has long been seen by business development guys as one of those sectors they’d love to crack the code on, and …
Read moreNew VW tears things up in digital, static and augmented reality OOH effort
October 7, 2011 by Dave Haynes
ClearChannel and a creative team working for Volkswagen Canada did a nice job on a combination digital and conventional out of home campaign that …
Read moreAdvertising as immersive apps for Digital OOH and retail
October 7, 2011 by Dave Haynes
Suppose when you wandered into the subway or were hanging out at a transit stop that a nearby poster, humping that day’s hottest new …
Read moreNew content hub launched for Digital Out Of Home business
October 4, 2011 by Dave Haynes
The premise is pretty simple – create an online destination for people who just want to read about buying and selling digital out of …
Read moreGlobal ad spend up, but down in N. America, Europe: Nielsen
October 3, 2011 by Dave Haynes
Nielsen’s quarterly Global AdView Pulse report, released today, says global ad spend in Q2 of this year was up 5.7%, but it sank in …
Read moreFollow The Money Dep’t: New VSS Forecast Shows Big Growth For OOH & DOOH
September 30, 2011 by Dave Haynes
Out-of-Home Media’s compounded annual growth rate is predicted to be at 9.2% in 2015, making it a $12.08 billion industry in the US based …
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