Now GSBC is in the wireless and GPS business

August 31, 2007 by Dave Haynes

  The search terms tracked for this blog have been spiking the last couple of days for Ron Flynn, the rather optimistic fellow who …

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Viewer behavior needs to be a factor in measurement, prof argues

August 30, 2007 by Dave Haynes

A prof from Ball State University’s Center for Media Design has taken an interest in the dynamics of our space, fascinated by the increased amount of …

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GSBC gets bitch-slapped by Financial Mail, then aka

August 22, 2007 by Dave Haynes

My friends at aka have been promising, for a while now, a piece taking a deep look into Ronald Flynn and the other characters at …

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Using in-store TV for brand identity not a great approach

July 25, 2007 by Dave Haynes

The Hub magazine is a bit of an ideas exchange and forum for people in the marketing community. There’s a new piece in it …

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And now a history lesson

July 24, 2007 by Dave Haynes

A couple of people have pointed me today at a piece in MediaPost about NBC‘s new venture into in-store TV sales. Guys like Rob …

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Teenagers actually notice digital signs in malls

July 24, 2007 by Dave Haynes

It’s always heartening to see positive research results from digital signage installs out in the field. First, good results help us all. Second, somebody …

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A different ROI model for menu boards

July 16, 2007 by Dave Haynes

I have been working on a few things involving fast food lately, so the Return On Investment thing is in my head. I saw …

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Is that to stay or go?

July 10, 2007 by Dave Haynes

A Toronto company has put together prototypes for a very different spin on digital signage for the fast food industry.  Forget menu boards and seating …

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Is using broadcast TV signals subject to licensing?

July 9, 2007 by Dave Haynes

A few years back, I pulled together a network that had the partnership backing of a very large Japanese electronics firm. It was a …

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Wireless power closer to reality

July 3, 2007 by Dave Haynes

  James Bickers has a piece up on Digital Signage Today looking deeper into word from the propeller-heads at MIT that they have figured …

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Measuring audiences with gadgets

July 3, 2007 by Dave Haynes

After a slightly noxious foray into advertorial (the president of a company that uses Windows and sponsors the site examining the merits of Windows …

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See-through LCD an alternative to window projection?

June 29, 2007 by Dave Haynes

The New Launches blog has a post up about a Japanese company, called Active Inc.,  with a new type of LCD that has transparent …

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