Kris Matheson and Raji Kalri at Artisan Live in Toronto (well, Markham if you’re picky) have been steadily moving what has historically been a printing and POP company into the digital signage business. They recently did a content production and media sales deal with Neo Advertising for the mall food court network the Swiss firm recently acquired from DAN Media.
Artisan is now trying to create some energy around an informal monthly gathering in Toronto to talk about the industry, do a little card-swapping, and drink Harp and Guinness.
A lovely idea, particularly that last bit.
Says Matheson: “Please open the door to everyone and anyone you know. We wanted this to be a group that gets together, has good conversation and a beer while we are at it.”
“From our replies,” he adds. “I think the industry was looking for something like this. It is not an Artisan event … it is a once a month industry social.
The inaugural session is this Thursday, Feb. 1 at P.J. O’Briens Pub, which is in downtown Toronto, in behind the King Edward Hotel, on Colborne Street. First pints at 6ish.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.