Zoom rolls out interactive screens

February 19, 2007 by Dave Haynes

Montreal-based Zoom Media, best known for mounting posters in washrooms of restaurants and bars, is continuing to tinker with digital media.

It has a few digital versions of its restroom posters out in the field, but has now installed 50 media screens that have touch capability, with the idea of letting consumers choose to view what they want.

Reports Media In Canada:

In partnership with Cossette Media, Montreal’s Zoom Media launched an OOH innovation earlier this month. Fifty units, which might best be described as eye-level video billboards, have been installed in popular restaurants, bars and fitness clubs in downtown Montreal. They will remain in place through this summer, attracting an estimated one million impressions.

The interactive boards communicate directly with consumers through a 12″ HD video and audio display, and the underlying technology is activated by a motion sensor. Wireless internet and mobile network compatibility allows for remote updating and provides data on user behaviour.

The gizmo’s first use is a campaign for eight models of General Motors Canada’s ’07 Chevrolets and Pontiacs. The breakthrough interactivity targets 18-34 trendies, inviting them to explore each vehicle’s features via four on-screen, touchless buttons.

Getting media down to eye-level is a good thing, and interactive even better. And it is very encouraging to see the likes of GM putting some money into this sector. Let’s hope the results are good!

I have no idea where these screens are located, but if they are in the restrooms, there’s no way in hell I’d be touching that screen. Eeesh!

  1. Rob Gorrie says:

    Interesting. I was just talking to a friend of mine at New Ad last week about this and what they’re up to.

    I’m with you dave, they would have to have little sanitization napkins or something was that down as soon as I walked in front of it for me to use it 🙂

  2. phil g says:

    yes, there’s some in the restrooms, right in front of the urinals.

    being into digital signage, i had to try it, despite my initial “eeeesh” reaction. wasnt working.

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