Draftfcb on the complex, ever-changing retail ecosystem
March 25, 2009 by Dave Haynes
There’s a good think-piece on MediaPost’s Marketing Daily by the head of shopper marketing at Draftfcb. Jim Lucas writes about how a store is a very …
Read moreTalking the convergence of digital in retail at In-Store Summit
March 25, 2009 by Dave Haynes
If I lived or happened to be in Chicago on April 2nd I’d go to this … for a coupla reasons: 1 – A pair of …
Read moreContent awards handed out at Global Shop
March 25, 2009 by Dave Haynes
I gather from a lot of tweets on Twitter that the big Global Shop retail merchandising show in Las Vegas this week has been …
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CBS Outdoor turns on templated ad builder
March 24, 2009 by Dave Haynes
CBS Outdoor recently formalized the launch of wannaBILLBOARD.com, a new Web-based service aimed at removing oneof the big barriers to entry for advertisers – creative costs. …
Read moreFunding
March 23, 2009 by Dave Haynes
No mention here of who funded the program. Any insight on this? Whole foods or Seventh Generation? Any specific data on sell through?
Read moreMedia Planet DOOH primer out with USA Today
March 20, 2009 by Dave Haynes
Lyle Bunn has been working on a special publication on the industry for a while now, and 750,000 copies were printed and distributed in …
Read moreGerba starts posting content tips
March 19, 2009 by Dave Haynes
I was unable to attend (long, stupid story) the content day at DSE, but heard there were good and bad things from the day …
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Strategy Mag and CODA planning April ad-focused event
March 19, 2009 by Dave Haynes
The Canadian Out-of-home Digital Association is working with Toronto-based trade magazine publisher Strategy on a 1/2-day conference next month on the digital advertising screen business. The Innovation Series …
Read moreDS Breaks
March 17, 2009 by Dave Haynes
True enough, but you can bet that if the economy recovers robustly in that time frame, the Dems will rescind that and many other …
Read moreDS Breaks
March 17, 2009 by Dave Haynes
I was under the assumption that #4 extended to whenever they SOLD their shares in 3-5 years if they invested now so it could …
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GSTV tinkers with ads that echo ads
March 17, 2009 by Dave Haynes
Gas Station TV, which has a network of screens Guess Where, is offering up a new kind of ad spot placement that sees one …
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