Office lobby network tests well with audiences: Arbitron
November 13, 2007 by Dave Haynes
Large screens parked in the lobbies of busy office towers go over well with the people who work in those buildings, according to an …
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Oh dear …
November 9, 2007 by Dave Haynes
Four giant suspended LED curtain thingdoodles, at the main Bay department store in Toronto, all blue-screened the last few days. As reported on BlogTO
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The Digital Signage Association?
November 9, 2007 by Dave Haynes
Not sure what to make of a new association announced this week — the Digital Signage Association. The website says the group is “dedicated …
Read moreThe murky world of digital signage
November 8, 2007 by Dave Haynes
There are at least a couple of companies out there, probably more, that have devices that essentially sniff network broadcast signals, always looking for …
Read moreIs Google finally dipping toe in our waters?
November 8, 2007 by Dave Haynes
As reported on CNN’s website: As part of a partnership to be announced Wednesday, the online search leader will dispense driving directions at thousands …
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The DNA of Digital Signage
October 31, 2007 by Dave Haynes
I mentioned last week that I was in Montreal and was around for a presentation by Phil Lenger, of New York’s Show and …
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Is simple and static better?
October 30, 2007 by Dave Haynes
The former chairman of ad giant Zenith Optimedia, Simon Marquis, wrote a piece Monday in the UK’s Guardian newspaper about the evolution of outdoor …
Read moreLoto-Quebec's digital signage drives lottery ticket sales
October 27, 2007 by Dave Haynes
POPAI put on a “POPAI University On The Road” session in Montreal the other day, and because I was in town, I was able …
Read moreDigicurvers adapt code of ethics
October 27, 2007 by Dave Haynes
Well, I thought I was done with Digicurve and GSBC, now that this ceaselessly entertaining bunch in Thailand has decided maybe they can’t immediately …
Read moreSeeSaw research: This stuff works
October 24, 2007 by Dave Haynes
Networked ad sales aggregator SeeSaw Networks has released encouraging results of a study it commissioned this summer, looking at the effectiveness of digital signage. …
Read moreGSBC seems to have left our industry behind
October 19, 2007 by Dave Haynes
Mere months ago, Global Satellite Broadcasting Corporation was issuing seriously wild-assed press releases letting the world know it was on the cusp of taking …
Read moreStock footage for digital signage
October 17, 2007 by Dave Haynes
There are a few companies around doing stock video footage — usually animated backgrounds with various themes. Companies like Feedback Video do this sort …
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