The Digital Signage Association?
November 9, 2007 by Dave Haynes
Not sure what to make of a new association announced this week — the Digital Signage Association.
The website says the group is “dedicated to the needs and promoting the interests of companies engaged in digital signage industry. DSA serves as a collective voice for the industry, encouraging effective and ethical business practices, and promotes the growth and health of our industry throughout the world.”
“The industry needs an association that is dedicated to the digital signage business and will serve all market segments,” said David Drain, the association’s executive director, in a press release. “We’re excited about bringing the industry together under one roof to educate the marketplace on how to effectively implement digital signs.”
That has some potential, I suppose, but it’s pretty squishy stuff.
In at least some respects the association is really just a targeted sideline operation for NetWorld Alliance, the trade publisher that operates the Digital Signage Today news portal. The executive director is a NetWorld guy.
My new masters are among the sponsors of the association, something I suspect comes bundled with being a news portal sponsor.
This has only the faint whiff of a real trade association, but to be fair, it just got started. Let’s see where it goes.