50% lift from endcap screens in Home Depot stores

Had this forwarded to me from Jim Grosso at Gel Communications, who did the content strategy and execution for this …

A RAM Forest Products promotion for building dream decks saw a boost in sales of deck accessories of more than 50% in Home Depot Canada stores where it was installed. The program was put together by MediaTile‘s Canadian wing, which is run by Dave White and Lou Brault.

Quoting the release:

“RAM Forest Products worked with MediaTile Canada to create a multi-media lifestyle advertising campaign called “Create The Deck Of Your Dreams.” The campaign was deployed on integrated end-caps in Home Depot stores to “connect” with consumers and promote all of the elements that comprise a home deck project.”

“All participating vendors have reported experiencing significant increases in product and services sales. The campaign was so successful that it ran longer than planned and will be expanded in the 2007 season.”

Always nice to see those kinds of numbers, especially coming from the vendor. I wish more of them would make their results known.

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