Scott Kolber Of Roadify On Organizing Transit Data For The Masses
November 21, 2018 by Dave Haynes
Mass transport data is some of the stickiest content out there for digital signage screens. It’s information people tend to want and need, and …
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Interactive Zone Lets Fans Photobomb Favorite NHL Players
November 19, 2018 by Dave Haynes
The NHL’s Philadelphia Flyers pro hockey team has established a Family Fun Zone in its home arena, the Wells Fargo Center, that’s largely built …
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Nike Opens Screen-Filled, Frictionless Shopping Flagship In NYC
November 19, 2018 by Dave Haynes
Nike late last week opened the doors to what it calls “House of Innovation 000” – a new six-level flagship store at 650 Fifth …
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Out Of Home Campaign In Norway Uses Banksy’s Shredded Art Stunt As Inspiration
November 16, 2018 by Dave Haynes
This is a clever play on the crazy stunt by the artist Banksy, who programmed one of his paintings to shred as soon as …
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BrightSign Partners With BlueFox On WiFi-Sensing Retail Analytics
November 16, 2018 by Dave Haynes
BrightSign is the latest digital signage-focused company to build analytics into its offer, though it is via partnership and done a little differently than …
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Mall Research Suggests Targeted Digital OOH Ads Can Drive Double-Digit Store Sales
November 15, 2018 by Dave Haynes
Here is a too-rare example of a brand or brands actually sharing field research data based on the cause and effect of Digital OOH …
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Delivery Service Hyper-Targets Hungry Office Workers In LinkNYC Campaign
November 14, 2018 by Dave Haynes
This is simple example of geo-targeting for a Digital OOH ad campaign – with contextual spots for the food delivery service delivery.com zeroed down …
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Intel Adds More Data, Capabilities To Its Real Sense Depth-Sensing Cameras
November 14, 2018 by Dave Haynes
Stressing that I have only a fleeting command of the technical details of this, it is nonetheless interesting and useful to point out to …
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Anti-Racism Center Uses AR, Contactless Payments To Raise Funds Off Sidewalk DOOH Screens
November 14, 2018 by Dave Haynes
This is an interesting mash-up of augmented reality, sensors, contactless payment tech and digital OOH displays executed by JCDecaux in Norway, for the Norwegian …
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Beth Warren Of CRI On How To Make Digital Signage Really Resonate In Retail
November 14, 2018 by Dave Haynes
Beth Warren of Creative Realities – or CRI for short – came recommended as a speaker for the DSF’s recent Coffee and Controversy event …
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Media Giant Bloomberg Repurposing Social News Videos For DOOH Screens
November 13, 2018 by Dave Haynes
Via Digital Signage Pulse The financial news giant Bloomberg now sees digital out of home as a market for the social media-angled news briefs …
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STRATACACHE Buys UK-Based Systems Integrator Sys-Teams
November 12, 2018 by Dave Haynes
Dayton, Ohio-based digital signage solutions company STRATACACHE has acquired the UK integrator Sys-Teams, giving the company in-house European capability for installation, integration and field …
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