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Beth Warren Of CRI On How To Make Digital Signage Really Resonate In Retail

Beth Warren of Creative Realities – or CRI for short – came recommended as a speaker for the DSF’s recent Coffee and Controversy event in New York.

We’d never met, and while in New York, I seized the opportunity to meet up with her after the event to talk a lot about digital signage in retail – from her longtime lens as the Senior VP of Experience Planning at CRI.

She comes out of the agency world, so she approaches signage in retail from a different perspective and set of learned experiences and observations. We go fairly deep in our chat into what experience actually means – and what genuinely works in retail, versus some of the trickery and gadgets that get touted as delivering “engagement.”

We also get a little into what CRI does, and the many twists and turns of its recent history. The company has evolved, and now positions itself very much as a solutions provider that can take retailers from the need and idea through to lighting up the visuals and measuring the impact.

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Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than 12 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Halifax, Nova Scotia.
Dave Haynes

@sixteennine

12+ year-old blog & podcast about digital signage & related tech, written by consultant, analyst & BS filter Dave Haynes. DNA test - 90% Celt/10% Viking. 😏😜
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Dave Haynes

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