This is an interesting mash-up of augmented reality, sensors, contactless payment tech and digital OOH displays executed by JCDecaux in Norway, for the Norwegian Centre Against Racism In Lillestrøm.
The fundraising campaign shows a bunch of white power thugs, on a street furniture screen, approaching people and chanting their nasty bile. That stops and they disperse when viewers pull out some sort of payment card and make a donation.
The AR piece involves the view through the screen being the real-life streetscape behind and beyond.
AR on the transit shelter screens is not new, but this is a very different, compelling take.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.