Interactive Zone Lets Fans Photobomb Favorite NHL Players

The NHL’s Philadelphia Flyers pro hockey team has established a Family Fun Zone in its home arena, the Wells Fargo Center, that’s largely built around interactive technology.

The team worked with Philly-based MVP Interactive on four different fan experiences – including a couple of augmented reality photo set-ups. I’m partial to the one that enables people to photobomb player photos.

I think I have seen the virtual hockey goalie thing they’re doing before, but I like the idea of a digital air hockey game (as long as it doesn’t replicate the ear-splitting clicks of the plater discs).

MVP’s work – a lot of it gesture-based – is focused very heavily on fixed and pop-up professional sports fan experiences.


Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than 12 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Halifax, Nova Scotia.
Dave Haynes


13-year-old blog & podcast about digital signage & related tech, written by consultant, analyst & BS filter Dave Haynes. DNA test - 90% Celt/10% Viking. 😏😜🍺
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