Digital OOH Ad Spend Was Up Almost 23% For 2021 (But Keep In Mind What 2020 Was Like)
April 13, 2022 by Dave Haynes
Digital OOH ad spending saw huge bumps up in the past year, up 22.7 for 2021 over 2020 and 49.6% in Q4 versus the …
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OAAA Suggests OOH Ads Noticed Much More Now Than Pre-Pandemic
April 11, 2022 by Dave Haynes
New research from the Out Of Home Advertising Association of America (OAAA) and the market research firm Harris suggest Americans are noticing out of …
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How Digital Signage Helps Build The Future Of Personalized Shopping Experiences
April 5, 2022 by Farah Thalji
Guest Post: Farah Thalji, Simon-Kucher & Partners According to research by MIT neuroscientists, the brain can identify images seen for as little as 13 …
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LCD Video Wall Market Demand Up Despite Perceived Migration To Direct View LED: Research
March 31, 2022 by Dave Haynes
Here’s a case of perception not being reality, with research data suggesting the LCD video wall market is seeing very solid growth at the …
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Impairing Astronomers’ Work Cited As Argument Against Digital Billboards In Silicon Valley
March 23, 2022 by Dave Haynes
The bright lights of digital billboards have always generated some public opposition, particularly if a big roadside display’s visuals spill at night into the …
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Commercial Flat Panel Display Volume up 20.1% Year-On-Year, Projection Flat: Futuresource
March 22, 2022 by Dave Haynes
Year-on-year volume global sales for commercial flat panel displays jumped 20.1% in 2021, according to new data from the UK research firm Futuresource Consulting, …
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Global Public Display Demand Almost Back To Pre-COVID Levels: Omdia
March 14, 2022 by Dave Haynes
Shipments of public displays – the terminology used in legit research circles for digital signage displays – have almost come back to pre-COVID levels, …
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Demand For Super Fine Pitch LED Spiked In Q4 2021: Omdia
March 4, 2022 by Dave Haynes
Demand for super fine pitch large format LED displays spiked in the last quarter of 2021, according to the latest numbers research firm Omdia’s …
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Touchscreens, Other Surfaces Present Little Or No COVID-19 Transmission Risk: Research
February 23, 2022 by Dave Haynes
It’s been roughly two years since COVID-19 became a daily discussion and the industry started wondering what all this would mean to business and …
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Commercial Display Sales Almost Back To Pre-Pandemic Levels In US
February 2, 2022 by Dave Haynes
Commercial display and projector sales through U.S. distribution channels are coming back nicely after a big dip brought on by the pandemic, and despite …
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OOH Giant JCDecaux Posts Records Growth: DOOH Up 74% Last Quarter
January 28, 2022 by Dave Haynes
Hat Tip to Invidis for posting on these numbers … The giant French out of home media firm JCDecaux is coming out of what …
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B2B Flat Panel Market Sees Record Growth, Despite, Well, Everything: Futuresource
December 17, 2021 by Dave Haynes
Despite everything that has been going on, and continues to transpire, the B2B flat panel market has just finished what the research firm Futuresource …
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