Lamar Holds Biggest OOH Market Share Among US Media Companies: Research
July 14, 2022 by Dave Haynes
The online publication Billboard Insider, which covers guess what, has done the information-gathering and math to sort out which media companies have the largest …
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Touchscreens Represent Biggest Slice Of $18B Revenue Pie In Digital Signage
July 6, 2022 by Dave Haynes
The biggest revenue generator in the digital signage hardware side of Pro AV right now is, surprising to me at least, the interactive/touchscreen market, …
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Self Service Kiosks Up Order Values By 18.5% During Burger Chain’s Pilot; Triggers Rollout
June 28, 2022 by Dave Haynes
Samsung just got a nice little story to share around about the impact its little all-in-one kiosks can have on sales at for a …
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WOO Launches Global Guidelines For OOH/DOOH Audience Measurement
June 15, 2022 by Dave Haynes
The World Out of home Organization (or WOO) has launched a set of Global Guidelines for Audience Measurement designed to boost trust and accountability …
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“Excessively High Inventory” In Flat Panel Display Value Chain: DSCC
June 14, 2022 by Dave Haynes
The display market research firm Display Supply Chain Consulting, also known as DSCC, has a post up on its site going into granular detail …
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Public Display Shipments Slipped In Q1; Attributed to China Lockdowns, Ukraine, And Time Of Year – Omdia Research
June 13, 2022 by Dave Haynes
The research firm Omdia says the global market for what it calls public displays (basically commercial/Pro AV-grade displays) declined by 2.1% in the first …
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80%+ Of Bars And Restaurants Say Digital Signage Boosts Sales: Vendor Research
May 19, 2022 by Dave Haynes
The CMS software firm Yodeck has released results of research work that suggests the use of digital signage inside and/or outside by restaurants, cafés, …
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Time Running Out To Get Listed And Ranked In Digital Signage Industry Yearbook
May 19, 2022 by Dave Haynes
Invidis, Sixteen:Nine’s content partner in Europe, has for many years produced an excellent annual yearbook magazine in print and digital formats that looks at …
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Pandemic Was, Weirdly, Best Of Times For Display Industry, While Recovery Is Worst Of Times: DSCC
May 17, 2022 by Dave Haynes
The digital display industry finds itself in this weird circumstance, says supply chain analyst Ross Young, in which the 2020-2021 pandemic period was actually …
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One In Two Consumers Compelled By DOOH Ads To Make Purchases On Spot: Research
May 5, 2022 by Dave Haynes
A survey bankrolled by GroupM, the investment wing of global ad agency giant WPP, bolsters the cause and effect argument for Digital OOH advertising – …
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Pro AV Industry Saw Record Sales Growth In March 2022: AVIXA Research
April 13, 2022 by Dave Haynes
Despite ongoing supply chain issues, the pro AV industry saw record sales growth last month in North America and even more so globally, according …
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Digital OOH Ad Spend Was Up Almost 23% For 2021 (But Keep In Mind What 2020 Was Like)
April 13, 2022 by Dave Haynes
Digital OOH ad spending saw huge bumps up in the past year, up 22.7 for 2021 over 2020 and 49.6% in Q4 versus the …
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