McDonald’s stressing new Digital OOH channel just a regional test
October 27, 2011 by Dave Haynes
That recent news about a McDonald’s TV rollout in its stores continues to get a lot of attention, and in turn generate a lot …
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QR codes that spit back personalized responses
October 27, 2011 by Dave Haynes
The retail tech site Storefront Backtalk has a piece up about what’s promoted as a new generation of QR code scanning technology that goes …
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More consolidation: YCD buys C-nario
October 27, 2011 by Dave Haynes
YCD Multimedia has announced the acquisition of C-nario, a pair of digital signage software companies with Israeli roots who you kinda thought might get …
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Flanigan saddles up as content shop’s new VP Strategy
October 26, 2011 by Dave Haynes
Very nice to read that Saddle Ranch Digital has hired on Paul Flanigan as its VP of Content Strategy. Most people who sorta know …
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DSA names finalists for its “Crown” content awards
October 26, 2011 by Dave Haynes
The Digital Screenmedia Association has announced the judges’ nominees for the DSA Crown Awards, which recognizes excellence in digital signage content. The work cited …
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Big agency CEO sees huge role for Digital OOH in media mix
October 26, 2011 by Dave Haynes
The CEO of Aegis Media for the Americas region sees a huge role for digital place-based/digital OOH in the media mix, but Nigel Morris …
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Sun Life turns on experiential media wall featuring Cirque du Soleil
October 24, 2011 by Dave Haynes
The financial services company Sun Life has installed an immersive media wall in the lobby of the Kodak Theatre in Los Angeles, to raise …
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If you have 6,000 stores, then actually, No, you don’t need to …
October 24, 2011 by Dave Haynes
The Digital Signage Expo folks have circulated an email blast that says registration is now open for the annual trade show and networking-fest in …
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When you think content creation, you think guys who sell power bars, right?
October 24, 2011 by Dave Haynes
When you think of content creation for digital signage, the logical resource for getting that stuff done is a huge global distributor of display …
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Danaher at DPAA Summit: The medium needs to be defined
October 21, 2011 by Dave Haynes
In Sue Danaher’s opening address Wednesday at the Digital Place-based Advertising Association media summit, she related how her first year on the job involved …
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One billion-plus ad exposures a month in Digital OOH?
October 21, 2011 by Dave Haynes
The nice folks at The Nielsen Company kindly sent along a broader round-up of numbers from the second quarter 2011 Fourth Screen Report. The …
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Latest Nielsen Fourth Screen report includes big mall numbers
October 21, 2011 by Dave Haynes
The Nielsen Company has issued its latest Fourth Screen Network Audience Report, a quarterly audience analysis on the digital place-based network business. The report is …
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