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Big agency CEO sees huge role for Digital OOH in media mix

The CEO of Aegis Media for the Americas region sees a huge role for digital place-based/digital OOH in the media mix, but Nigel Morris also sees all kinds of challenges.

I recorded his presentation last  week at the DPAA summit and transcribed it. I was hoping my new speech to text software would do that, but so far it likes my voice just fine and turns other recorded voices into long streams of nonsense. Oh well.

You can read the lengthy comments of Nigel Morris on Sixteen:Nine sister site, DigitalOOH.biz

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