The CEO of Aegis Media for the Americas region sees a huge role for digital place-based/digital OOH in the media mix, but Nigel Morris also sees all kinds of challenges.
I recorded his presentation last week at the DPAA summit and transcribed it. I was hoping my new speech to text software would do that, but so far it likes my voice just fine and turns other recorded voices into long streams of nonsense. Oh well.
You can read the lengthy comments of Nigel Morris on Sixteen:Nine sister site, DigitalOOH.biz
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.