Mexican Sam’s Clubs Using Floor Projections To Promote Brands
October 1, 2024 by Dave Haynes
Cavernous retail warehouse stores like Costco and Sam’s Club don’t tend to have the best sightlines for using big digital displays because of the …
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The Booze Sounds Disgusting, But The Projection Mapping Campaign For It Is Great
September 25, 2024 by Dave Haynes
The drink concoction makes me cringe and I have no idea about the celebrities involved (Loose Women star GK Barry???), but what I can …
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Turns Out Panasonic’s Profoundly Underwhelming Mist Projection System Is Also Profoundly Impractical For Pro AV Uses
September 24, 2024 by Dave Haynes
One of the things I wanted to see when walking the floor at InfoComm back in June was an eye candy thing that Panasonic …
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Shopfront Windows Projection-Mapped In Chicago To Push Dua Lipa Concert Tickets
September 20, 2024 by Dave Haynes
This is a nice, simple example of using projection-mapping on the windows of a presumably empty retail space in Chicago, driving ticket sales for …
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How Obsidian’s Projection Screens Allow Venues To Keep The Lights On And Blinds Opened
September 4, 2024 by Dave Haynes
Projection has always been something of a fringe player in digital signage because of a series of technical barriers to adoption, most notably the …
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Korean Tech Institute Commercializes New Kind Of Low-Cost Switchable Projection Film For Large Transparent Surfaces
July 18, 2024 by Dave Haynes
A Korean research institute has developed a new kind of switchable transparent film that can be used as a projection surface for windows and …
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Projection In SOHO NYC Building’s Windows Celebrate And Market NBA Finals
June 28, 2024 by Dave Haynes
Here’s a nice example of how the windows of vacant storefronts are once again being used as short-term digital out of home ad tools, …
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London’s Iconic Tower Bridge (Not Really) Used As Promo Facade For New Prime Documentary
June 24, 2024 by Dave Haynes
I was developing some sense lately that the creative industry was starting to buy into the idea that it was OK to be honest …
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Elevator Giant Schindler’s Media Network Also Has Projected Ads On Lift Doors
May 21, 2024 by Dave Haynes
I am in Germany this week for the invidis-organized Digital Signage Summit at a hotel attached to Munich’s airport. The S-Bahn will roll me …
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Projection And Hover Touch Mash-up Allow People To Leaf Through Ancient Manuscript At Korean Library
May 9, 2024 by Dave Haynes
Hat tip to UK creative Stephan Bischof for posting on Linkedin about this … This is a physical book, with blank pages, sitting on …
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Partners Start Marketing Mesh-Based Screen For Projected Visual Illusions
April 16, 2024 by Dave Haynes
Projections on near-transparent surfaces that create the visual illusion of 3D and holograms have been around for a bunch of years, but a Dutch …
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40-Meter-Tall Projected Wave Filled Interior of Reimagined Gas Storage Tower In Germany
April 1, 2024 by Dave Haynes
Here’s an interesting use of blended projectors that create 40-meter-tall visuals on a screen inside a gas storage cylinder that’s been made into an …
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