Finding The Store No. 1 Mobile Activity For Shoppers
December 4, 2012 by Dave Haynes
If you are a retail marketer or providing technology and services into that sector, you are probably wrestling everyday to stay on top of …
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Tech Advances Put Digital Signage Sector On Cusp Of Major Change
December 3, 2012 by Dave Haynes
It’s more evident by the week that technology advances and production volumes are conspiring to put digital signage on the cusp of some major …
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Mediacos Release Paper On NFC And Mobile Marketing
November 28, 2012 by Dave Haynes
A couple of out of home ad companies and a mobile services provider have put together a good, entry-level white paper looking at NFC …
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Could Digital Signage Network Monitoring Be SpotCheck’d
November 16, 2012 by Dave Haynes
When a digital signage network is properly designed, and the budget and infrastructure are all there, a lot of the worries about what’s happening …
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Project Profile: Walmart, Mattel Open Virtual Store
November 13, 2012 by Dave Haynes
I was being swept in a wave of humanity out of Toronto’s Union Station the other day and into a rotunda area that splits …
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Video: Cheryl Cole Interactive Digital OOH Poster In UK Mall
September 18, 2012 by Dave Haynes
Polydor Records, Cheryl Cole from clearchanneluk on Vimeo. Here’s a brief – too brief really, but it’s at least something – video showing how …
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People: Gurley Leaves Symon, Focusing On Mobile Again
September 5, 2012 by Dave Haynes
Steve Gurley has left his Senior VP position at Symon Communications to go back into start-up land – focused again on mobile marketing. Gurley …
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Interactive: Screenreach Launches Dance With Cheryl Cole Mobile App
August 6, 2012 by Dave Haynes
The guys at Screenreach have launched a program that lets shoppers at a UK mall spark up their smartphones and emulate the dance moves …
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Eye Amplifies Mobile OOH-Mobile Offer
July 10, 2012 by Dave Haynes
The Aussie-based but globally active OOH firm Eye Out-of-Home has completed what it calls a repositioning project that has resulted in a new marketing …
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Insteo Debuts New HTML5-Driven Twitter Visuals At ScreenMedia Expo
May 16, 2012 by Dave Haynes
This is cool and kinda funny. Dear Adobe Flash, It’s been great, but we’re moving on. Yes, the rumors are true, we’ve been hanging …
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US Government Fires Up Emergency Alert Platform
May 15, 2012 by Dave Haynes
The U.S. government’s has got the agreement of the major wireless carriers and smaller regional operators to support the Wireless Emergency Alert system, a …
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Digital OOH & Mobile Campaign Offers Domestic Abuse Problem-Solving
May 7, 2012 by Dave Haynes
[youtube id=”EEKC-Yu-LeQ” width=”600″ height=”350″] I’m not bowled over by the idea or execution, but this is still interesting. Via ScreenReach’s David Weinfeld, who spotted …
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