In Proximity Marketing, You Can Use NFC Or Abuse With BLE
February 3, 2014 by sixteenninewpadmin
Guest Post: Frank Viljoen Proximity Marketing has received a lot of attention lately – all of it focused on the idea of using technology …
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Digital Signage Proximity Marketing Goes (Very) High Frequency
November 4, 2013 by Dave Haynes
John Kirkpatrick, or JK as he is widely known, has been around this sector forever, having started FRED Systems 20 years ago and selling …
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iSign’s Ad Rights Deal On Mac’s Digital OOH Network Falls Through, For Now
October 17, 2013 by Dave Haynes
A reader alerted me to an update on the very curious case of a Montreal company with little to no digital OOH advertising experience …
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Research: Digital Transformation Seen As Critical By 4 in 5 Execs
October 11, 2013 by Dave Haynes
If you need a little boost heading into the weekend (a long weekend for Canadians, who do Thanksgiving in October), worth a read is …
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Projects: Queue Management For Cyclists
September 11, 2013 by Dave Haynes
Queue management systems are no-brainers as great customer service applications, as as content for digital signage screens. If I am waiting for attention at …
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SmartBomb Drops New Mobile-Digital OOH Plan
July 19, 2013 by Dave Haynes
There’s a good debate to be had about what’s the best bridge to build between networked displays and handsets, and what’s on that bridge …
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Screach Does Reset, New Investment Focused On Interactive Pub/Bar TV
April 2, 2013 by Dave Haynes
The guys at Screach have raised some $2.5 million in new operating capital and changed up the business model, focusing on being an interactive …
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Research: 60% Of Us Are Showrooming
March 14, 2013 by Dave Haynes
AdWeek has a great set of infographics up that show the depth pof the problem some retailers face with showrooming – the evidently very …
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Aerva Fires Up Locos Tacos Campaign In Times Square
March 8, 2013 by Dave Haynes
Boston-based software company Aerva has a big social-mobile-Digital OOH campaign up and running with Taco Bell on a ClearChannel spectacular board in NYC’s Times …
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Locbit Takes Swing At Screen To Mobile Integration
January 28, 2013 by Dave Haynes
The San Diego-area start-up Locbit did an interesting little screen-to-mobile integration project this past week with a PGA Tour supplier, letting golf fans scan …
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Research: If You Insist On QR Codes, Use Them For Product Information
January 3, 2013 by Dave Haynes
Results of a survey by Perception Research Services International (PRS) show product information is the most likely reason people will whip out their smartphones and …
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Posterscope CSO: OOH Measurement Still In Dark Ages
December 5, 2012 by Dave Haynes
One of the top thinkers, and one with particular clout, weighed in Wednesday about the necessary mash-up of mobile and Out Of Home. James …
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