Videos: BlueBite’s Sizzle Reel On IoT Marketing
June 29, 2015 by Dave Haynes
BlueBite works on the edges of the digital signage and digital OOH spaces enabling interactivity from displays and static posters to mobile devices. This …
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Quebec’s Vif Tele Acquires SMS Capabilities
June 20, 2015 by Dave Haynes
Montreal-based VIF Télé, which runs and manages signage networks in the Quebec market, has expanded its service offering by acquiring the operations of a …
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Visix Adds Client-Branded Smartphone App And Beacons For Wayfinding
June 2, 2015 by Dave Haynes
Atlanta-based Visix has added an interesting new element to its product offer aimed at corporate facilities and campuses – a brand-able wayfinding app for smartphones …
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Research: Almost Third Of Screen Time Now In Portrait Mode
May 27, 2015 by Dave Haynes
Analyst Mary Meeker’s annual Internet Trends report was pushed out today, and it is, as always, a fascinating look at what consumers are doing online …
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Research: How Consumers Really Use Devices In Retail
May 13, 2015 by Dave Haynes
So how do shoppers really use digital tools in-store, versus the many assumptions out there? Here’s some useful new insights via Nielsen, about device-driven …
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Blue Bite, Partner Freckle IoT Creating Aggregated Beacons Proximity Ad Network
April 10, 2015 by Dave Haynes
Blue Bite is a NYC start-up that’s been hanging out around the edges of the digital signage and digital OOH sectors for a few …
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Forget Digital Billboards On Highways, Put Them In Cars!
January 5, 2015 by Dave Haynes
General Motors is touting a new OnStar feature, announced at CES, that would push hyperlocal advertising and promotions to equipped cars and, presumably, their …
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Infographics: Beacons Visually Explained
November 28, 2014 by Dave Haynes
Here’s a nice, simple graphic from a BLE beacons manufacturer, kontakt.io, explaining how the little things work. Though there’s no end of buzz about …
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How Adspace Shazams, With Help From Mood
November 18, 2014 by Dave Haynes
I was intrigued by the Adspace announcement Monday regarding its partnering with sound recognition app company Shazam to create a new type of engaged …
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Samsung Makes Its Move: Beacons for Android, No App Required
November 12, 2014 by Charles Regula
Guest Post: Doug Thompson, Dot3 Samsung will launch the Samsung Placedge Platform at their developer’s conference tomorrow, and with it will cut out the need …
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Aislelabs Issues Comprehensive Study On Top Beacon Tech
November 3, 2014 by Dave Haynes
Toronto start-up Aislelabs, which uses a cool mash-up of WiFi and beacons for retail analytics, has issued a terrific prime and study on beacons …
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Beacons Driving Fitting Room Traffic In American Eagles
October 15, 2014 by Dave Haynes
The Washington Post has a piece up about how BLE beacons are influencing shoppers in American Eagle Outfitters stores in the US, with foot …
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