Here’s a nice, simple graphic from a BLE beacons manufacturer, kontakt.io, explaining how the little things work. Though there’s no end of buzz about beacons technology, I get a sense many people don’t really understand what they do and don’t do.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than 13 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia.