Big Outdoor Media Starts Applying Smartphone Analytics For Ad Targeting
February 29, 2016 by Dave Haynes
Clear Channel Outdoor Americas has launched a new service called Clear Channel Outdoor RADAR that uses location-data from smartphones – mashed up with demographic data to more accurately …
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Projects: Samsung Opens Digitally-Rich, Product-Less Manhattan Flagship Store
February 22, 2016 by Dave Haynes
Hat tip to Rob Gorrie for flagging this via LinkedIn … Here’s an interesting take by Samsung on flagship store design – a new …
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Planar Debuts Slick Tablet App To Visualize Video Walls During On-Site Planning
January 27, 2016 by Dave Haynes
Portland-based Planar Systems has released a cool little mobile device application that makes it easy for systems integrators, architects and project teams to work out and …
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Research Firm Peoplecount Launches Audience Analytics Platform Built Around Smartphones Looking For WiFi
January 27, 2016 by Dave Haynes
Toronto research firm Peoplecount, which has focused for many years on out of home and place-based media, has developed its own WiFi-driven location analytics …
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Chromebox Digital Signage Players Will Soon Double As Bluetooth Beacons
October 6, 2015 by Dave Haynes
There’s been lots of chatter about the interplay of digital signage and Bluetooth Low Energy Beacons, so it’s interesting to read that signage networks …
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Capital Networks, OPTiFi Partner On New Audience Analytics Tech
September 2, 2015 by Dave Haynes
Digital signage and broadcast software company Capital Networks has entered into an interesting partnership with a small company that enables consumer behaviour metrics by …
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Blue Bite Launches Dual-Mode Beacon Platform
August 27, 2015 by Dave Haynes
New York-based Blue Bite, which has been working for years with digital OOH companies on tech that bridges smartphones to screens, has launched a new …
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Projects: Uniqlo Powers Digital Selfies Using In-Store Screens & WeChat
August 24, 2015 by Dave Haynes
Via AdAge The Japanese apparel retailer used in-store displays to interact with the mobile app WeChat to drive its brand in a recent promotion …
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Projects: iGotcha Serves Interactive Tennis App For Canadian Bank
August 10, 2015 by Dave Haynes
Customers at select National Bank of Canada branches are getting a taste of pro tennis this month, through a mobile to digital signage interactive …
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What Eddystone, Google’s Take On Beacons, Means For Digital Signage And Digital OOH
July 16, 2015 by Dave Haynes
I am traveling, so little to no time to read or write – or dig into new tech that has just emerged. So when …
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Rouge Media Powers Up Smartphone Charging Station Digital OOH Ad Network
July 14, 2015 by Dave Haynes
Toronto-based mediaco Rouge Media Group has launched a network of ad displays built into charging stations for mobile devices and located in a wide …
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Liveposter’s Martin Porter Rounds Out Terrific DSrupted Line-up
June 30, 2015 by Dave Haynes
I’m very pleased to say the line-up is now fully set for DSrupted, which is set for Sept. 16th in Toronto. We’ve got a …
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