Simon Rolls Out Mobile-Friendly Interactive Stations Across US Malls
October 31, 2016 by Dave Haynes
The US shopping mall giant Simon is rolling out a shiny new set of big 65-inch interactive directories to nine shopping centres, using a …
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The Dark Art Of Projection Mapping Now Starts With A $5 Phone App
October 25, 2016 by Dave Haynes
There was a time, not long ago, when projection mapping was an intensely complicated, labour-intensive art form only high technical, deeply experienced pros could …
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And Now There Are Digital Signage Pokémon Templates
August 3, 2016 by Dave Haynes
The whole Pokémon Go thing escapes me, but I’m guessing there are countless baby boomers who aren’t quite seeing the thrill of running around …
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How Local Businesses Can Use Digital Signage To Attract Pokémon Go Fans
August 3, 2016 by Neil Rieger
Guest Post: Mark McDermott, ScreenCloud If you were ever a fan of Pokémon as a kid or teenager, you’ll know about Pokémon Go, a …
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ComQi Integrates Panasonic’s Light ID Smartphone Tech
August 3, 2016 by Dave Haynes
Panasonic and ComQi have worked out a partnership to market technology that connects smartphones with digital signage displays, using encoded light signals embedded in …
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New York’s Subway System Resorts To Digital Messaging To Warn Distracted Pokemon Go Players
July 20, 2016 by Dave Haynes
Concerns about subway riders being dangerously distracted by their need to do whatever the hell they do with the red-hot Pokemon Go augmented reality mobile …
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4 Reasons Why Retail Should Adopt Omni-Channel Digital Signage
June 14, 2016 by Sean Levy
Guest Post: Irfan Khan, Skykit Some buzzwords and buzzphrases are just inherently bad. My favorites include “boil the ocean,” “sync,” and “edgy.” Tip: avoid the …
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Projects: Lithuania’s Teo Networks Its Instore Marketing Efforts
June 13, 2016 by Dave Haynes
Lithuania’s leading telco and home entertainment services provider Teo has kitted out stores with single displays and clusters in push to enhance customer services. The …
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Projects: Samsung’s Godzilla-sized Smartphone Billboard In Moscow
May 23, 2016 by Dave Haynes
Samsung is marketing its new Galaxy S7 Edge phone in Moscow by draping one full side of an office tower with an LED curtain …
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Beacon Deployments In Retail Grew 20% In Last Quarter; 1M More Expected In US Stores In 2017
April 21, 2016 by Dave Haynes
I’ve had some interesting conversations with senior people lately about the shiny object nature of emerging technology, and how the latest one – beacons …
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BroadSign Extends Ad Targeting Platform To Smartphones
April 20, 2016 by Dave Haynes
Montreal-based, ad-centric, signage software firm BroadSign has started making noise about a new mobile product – helpfully called BroadSign Mobile and aimed at digital OOH networks, notably retail ones. …
Read moreWhat Is Beacon Technology And Why It’s Here To Stay
March 2, 2016 by Jon Sproule
Guest Post: Milla Tomova & Nadia Terzieva, 2point0 Concepts You’ve probably heard about Bluetooth beacon technology, and wonder what it’s all about. Simply put, …
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