Outdoor Ad Industry Redefining As Out Of Home
April 30, 2012 by Dave Haynes
The Outdoor Advertising Association of America has its big annual conference this week in Miami and one of the big activities is the launch …
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Digital OOH Growth 17X Faster Than Overall US Ad Growth, DPAA Suggests
April 25, 2012 by Dave Haynes
The Digital Place-based Advertising Association says growth rates for the medium outpaced overall U.S. ad industry growth by a more than 17:1 margin last …
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DPAA Adds Board Spots For Vendors
April 16, 2012 by Dave Haynes
The Digital Place-based Advertising Association (DPAA) has amended its bylaws and will now allow suppliers to serve on its board of directors alongside network operators, with …
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DPAA 2012 Digital OOH Media Summit Set Oct. 16 In NYC
February 10, 2012 by Dave Haynes
Digital Place-based Advertising Association President Sue Danaher has confirmed there will indeed be a 2012 Digital Media Summit, on the heels of a very …
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DPAA Drafts RFP Guidelines For Buy-Sell Process in Digital OOH
February 8, 2012 by Dave Haynes
One of the real consistencies in the digital advertising business is that there is very little in the way of consistency. The people who …
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VeriFone Newest DPAA Member
January 27, 2012 by Dave Haynes
VeriFone Systems, Inc., which does ad screens in taxis and at gas pumps, has signed up as the newest member of the Digital Place-based …
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Updated: Kinetic says Eyes On not mandatory for OOH buys in New Year
November 21, 2011 by Dave Haynes
Kinetic Americas has clarified a news story yesterday that suggested the media planning agency was no longer going to buy any Out Of Home that …
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DPAA to help run advertising summit at DSE 2012
November 7, 2011 by Dave Haynes
Digital Signage Expo has worked a partnership with the Digital Place-Based Advertising Association that will see the DPAA active involved in the programming for a …
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DPAA media summit coverage: agency CEOs weigh in
November 4, 2011 by Dave Haynes
Several posts are up on sister site, DigitalOOH.biz, with the extended points of view on the planning and selling process from three CEOs of …
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Big agency CEO sees huge role for Digital OOH in media mix
October 26, 2011 by Dave Haynes
The CEO of Aegis Media for the Americas region sees a huge role for digital place-based/digital OOH in the media mix, but Nigel Morris …
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Danaher at DPAA Summit: The medium needs to be defined
October 21, 2011 by Dave Haynes
In Sue Danaher’s opening address Wednesday at the Digital Place-based Advertising Association media summit, she related how her first year on the job involved …
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DPAA Media Summit Wraps Up
October 20, 2011 by Dave Haynes
Between zero free time and an iPad app for WordPress that has its limits, I can’t pass on much about the DPAA media summit …
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