Survey Shakes Place-Based Pom-Poms
October 7, 2014 by Dave Haynes
I don’t know how meaningful these things are, but if general surveys about what agency people like about a medium gets you shaking your …
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DPAA Conference Impressions
October 24, 2013 by Dave Haynes
I’m in NYC and on the go, with pretty much zippo time to write. But here goes … This was the 3rd or 4th …
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DPAA Summit Touts Notion Of Video Everywhere
August 12, 2013 by Dave Haynes
The Digital Place-based Advertising Association – aka the DPAA – has announced Video Everywhere is the theme for its 6th annual media summit, set …
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DPAA Renews Drive For Content, Ops Standards; Issues Survey
August 1, 2013 by Dave Haynes
The Digital Place-based Advertising Association, with BroadSign’s help, has sent out a survey to its members and the larger ecosystem with a goal of …
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DPAA Adds Elevate, Gloss and enVu
April 1, 2013 by Dave Haynes
The Digital Place-based Advertising Association (DPAA) has added three more members to its roster – elevate DIGITAL, enVu and Gloss Media. elevate DIGITAL does …
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Danaher Steps Down At DPAA; Joins Adspace
March 14, 2013 by Dave Haynes
Sue Danaher has resigned as president and CEO of the the Digital Place-based Advertising Association (DPAA), letting her contract lapse at the end of …
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DPAA Sets Date, Venue For 2013 Digital Media Summit
February 14, 2013 by Dave Haynes
The Digital Place-based Advertising Association has set Oct. 22 as the date for what will be the 6th annual Digital Media Summit. The day-long …
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DPAA Says Sector Growing At 6X Pace Of Media In General
October 10, 2012 by Dave Haynes
The Digital Place-based Advertising Association says the sector it bangs its drums about grew at roughly six times the pace of total measured ad …
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DPAA Adds Russian And Romanian Members
August 16, 2012 by Dave Haynes
The Digital Place-based Advertising Association says it has added Russia and Romania to its international membership, joining earlier relationships announced with associations in Canada, …
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DPAA: 94% Of Media Planners Have Digital OOH Baked Into 2013 Strategy
August 13, 2012 by Dave Haynes
The Digital Place-based Advertising Association (DPAA) has released new survey results that suggest 94 percent of strategic media planners plan to allocate dollars to …
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CODACAN Media Summit, ADlympics Wrap-up
May 25, 2012 by Dave Haynes
I missed the Canadian Out-of-Home Digital Association’s Digital OOH media summit last week in Toronto, as well as the fun sports/agency awareness thing that ran …
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DPAA Signs Up PlayNetwork, Roberts
May 3, 2012 by Dave Haynes
The Digital Place-based Advertising Association has added a couple of new companies to its membership list – PlayNetwork and Roberts Communications. PlayNetwork works with …
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