Danaher Steps Down At DPAA; Joins Adspace

March 14, 2013 by Dave Haynes

Susan Danaher-picSue Danaher has resigned as president and CEO of the the Digital Place-based Advertising Association (DPAA), letting her contract lapse at the end of this month and taking a senior job with the mall advertising network Adspace.

Mike DiFranza, DPAA board chairman and president/founder of Captivate Network, said in a release that Danaher informed the board of her intentions more than 30 days ago and that a nominating committee, including Danaher, has identified several high-level executives as candidates to fill the position.

“It is DPAA’s policy to bring in a very high-level executive from within the media industry to run the organization and, as such, we expect to have periodic, natural leadership transitions,” says DiFranza. “Under Sue’s guidance, DPAA as an organization moved to – and well beyond – the next level, and it’s no coincidence that our entire industry did as well. Her successor will take over a well-oiled machine that is ready to address many exciting opportunities on the horizon. Our nominating committee already has identified several terrific candidates from within our industry and we expect to fill the post soon.”

“I greatly enjoyed my two-and-a-half years at the helm and am proud of the role DPAA played in our industry’s growth and accomplishments during that time,” says Danaher. “This is an exciting time for our industry. We are arriving at a positive inflection point, with new technology impacting scalability, targetability and the overall impact of digital place-based campaigns. I look forward to taking on a corporate operational role within the digital place-based media industry, and to continuing to work closely with the DPAA as an advisor to the board and member of the nominating committee formed to select my successor.”

Danaher joined DPAA as president in September 2010. She reworked the membership approach from country club rates to something that made sense, and saw membership grow by 150%. She also started the well-attended and well-received annual DPAA media summits.

Danaher signs on with Adspace Digital Mall Network as the Executive Vice President and Chief Revenue Officer.  She’ll run sales (something done in the past with MTV’s various properties) and report directly to the Chairman and CEO, Dominick Porco.

“We set out looking for someone with both industry experience and a clear vision about the future of the digital place-based advertising landscape and Sue fits perfectly into that category,” says Porco.


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