Follow The Money Dep't: IPG's forecast for 5.4% ad spend growth
December 7, 2010 by Dave Haynes
On the heels of ZenithOptimedia’s ad spend forecast comes a separate one from another holding group, IPG MediaBrands and its MagnaGlobal research and analysis …
Read moreFollow the Money dep't: ZenithOptimedia says global ad spend still growing
December 6, 2010 by Dave Haynes
Monster ad agency holding group ZenithOptimedia is predicting yet more growth in global ad spend for at least the next three years, never mind the …
Read moreDOOH as a franchising scheme
December 6, 2010 by Dave Haynes
The DSE site published a news piece Friday about a Florida company, Eyeris TV, offering up a franchised scheme for hyper-local digital out of …
Read moreFollow the money dep't: Local tops OOH spending
December 3, 2010 by Dave Haynes
1,2,3 – SQUINT!!! The Outdoor Advertising Association of America (OAAA) says ad spend went up 7% in Q3 of this year (when compared with …
Read moreLG's US structure intact despite global switch-ups
December 3, 2010 by Dave Haynes
There must have been a bunch of speculation and uncertainty out there to prompt LG to issue a “News Alert” to effectively reiterate that …
Read moreDoes your esteem company have the demand of digital signage?
December 3, 2010 by Dave Haynes
Dear Sir, How are you? I’m [someone from some company I have never heard of] Knowing that esteem company may have the demand of …
Read moreMontreal subway DOOH network using mime to drive eyeballs
December 3, 2010 by Dave Haynes
Photo kindly provided by Steve Faguy (Fagstein blog on Montreal) The company that has the digital screen network running in the Montreal subway system …
Read more420,000 sq. ft. media screen wraps stadium for 2022 Qatar World Cup
December 2, 2010 by Dave Haynes
The heart of someone handling Middle East sales inside Christie Digital probably skipped a beat or three today when news came along that Qatar …
Read moreDSE skeds another speed-dating weekend retreat
December 2, 2010 by Dave Haynes
Digital Signage Expo’s organizers indicated in the wake of their first industry forum that they were going to do two of them in 2011 …
Read moreHow to be better at messaging and marketing for digital signage
December 2, 2010 by Dave Haynes
I did a piece for Richard and the team over at Digital Signage Expo that should be good food for thought as vendors start …
Read moreAstral gets A marks for its digital billboards
December 2, 2010 by Dave Haynes
Montreal-based Astral Out-of-Home has released some research findings from IPSOS about its 32 digital billboard faces running in Montreal, Toronto and Vancouver. The marks …
Read moreContent award entries double for DSE 2011
December 2, 2010 by Dave Haynes
Richard Leibovitz, editorial director of the DSE trade show and also the guy behind most of the educational components of the event, tells me …
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