Content award entries double for DSE 2011
December 2, 2010 by Dave Haynes
Richard Leibovitz, editorial director of the DSE trade show and also the guy behind most of the educational components of the event, tells me the number of entries for its content awards have doubled this year, to roughly 100.
More generally leads to better, and also adds some diversity. With every captain of the industry who gets near a mike or blog dragging out the “content is king” thing, you’d expect the number to be even higher. But double is a good sign.
Speaking of the DSE and content, there is also a competition this year for quality content on the trade show floor. If you have been to DSE and other shows you have probably seen many vendors running stuff that crossed your eyes and made your heart sink. Running movie trailers achieves nothing.
Leibovitz says at DSE 2011 a new program to reward non-interactive and interactive on the show floor is in place – with gold, silver and bronze, honors in each. The content has to be fresh, as in not already entered in the current content awards competition.
The judges are all industry bloggers (me included).