Neuroscience Research Establishes Linkage Between DOOH Ads And Social Media Campaigns
March 23, 2023 by Dave Haynes
The UK-based out of home media firm Ocean Outdoor has released insights developed from neuroscience research that establishes cause-and-effect linkage between splashy, flashy creative …
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Watch: Giant Balloon Bumps Around Virtual Glass Cabinet In This Pretty Amazing DOOH Billboard Spot
March 21, 2023 by Dave Haynes
I’d say we’re well past the shock and awe stage when it comes to visual illusions on big public LED billboards, with countless example …
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How Gavin Smith’s Backyard Tinkering Led To The World’s Most Advanced 3D Volumetric Display
March 15, 2023 by Dave Haynes
When I was at the big ISE pro AV trade show a few weeks ago, I yet again saw several products that were billed …
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Now There’s An Acronym For Something That Isn’t Really A Thing: FP3D Billboards
March 6, 2023 by Dave Haynes
Now media companies are getting into the flawed habit of calling their advertising displays something they’re not. Abu Dhabi-based BackLite Media sent me PR …
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Several Business Factors Driving Booming OOH Ad Market In Middle East, N. Africa: WOO
February 20, 2023 by Dave Haynes
Several factors – from location and education to macro business policies – are behind a booming out of home advertising market in the Middle …
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Digital Signage In London: Impressions From The Road:
January 25, 2023 by Dave Haynes
It’s a big trip and expensive flight to get from North America to Barcelona for ISE 2023, so I broke it up by spending …
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LED Mainstreamed: Restaurant At Ski Resort Puts Wraparound LED At 10,000 Feet
January 19, 2023 by Dave Haynes
The argument that LED display tech has been mainstreamed is pretty strong when you come across images of a pretty big, 90-degree corner screen …
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Eccentric Japanese Artist Peers Over Times Square From Vast Marriott LED Board
January 17, 2023 by Dave Haynes
This is an anamorphic illusion spot running on The Billboard That Ate Times Square – the giant LED that is the front face of …
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NYC Hotel Hosting Billboard That Ate Times Square Now Sports Pair Of 50-Ft LED Walls In Lobby
October 31, 2022 by Dave Haynes
The Marriott Marquis in New York’s tourist mecca of Times Square has one of the larger LED video walls on the planet lining a …
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Better Metrics, Automation, Creative All Helping Drive Global OOH/DOOH Growth: WOO President
October 17, 2022 by Dave Haynes
Credible audience measurement, increasingly automated media planning and respect for creative are all helping drive global growth in out of home and digital out …
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Why You Should Use 3D Illusion Content At Your Trade Show Booth, And How To Do It
September 19, 2022 by Jake Berg
Guest Post: Jake Berg, Render Impact Advancements in technology have allowed for LED walls to open a whole new market for high impact digital …
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Gone Hiking …
September 19, 2022 by Dave Haynes
When you work for yourself, you tend to not take many or any holidays – and I am the poster-geezer for that. I think …
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