Study: Large DooH Screens Hold 5x More Attention Than Digital Ads
August 11, 2025 by John Berkovich
A new UK study, “The Attention Dividend”, suggests that premium large-format DooH screens attract substantially more attention than online formats, holding viewer gaze for …
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Despite RTO Calls, Omdia Predicts Video Conferencing Growth up until 2029
August 5, 2025 by Balthasar Mayer
A new analysis from research firm Omdia suggests that the global market for video conferencing is still rising, growing by 5 percent year-over-year in …
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Retail Media: Extensive Study Shows Purchasing Impact of In-Store Digital Signage
August 1, 2025 by Balthasar Mayer
German Start-up Cyreen investigated the impact of in-store digital signage for retail media purposes. The result: digital in-store advertising increases the likelihood of customers …
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Omdia Projects Display Market to Hold Steady in 2025 Despite Tariff Concerns
July 22, 2025 by Antonia Hamberger
Despite the threat of U.S. tariffs, market research firm Omdia expects the display market to see slight growth in 2025. According to its latest …
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Digital Signage Check-In: How Was Your Quarter?
June 27, 2025 by Antonia Hamberger
Q2 is coming to a close and we want to know: how did it go for the digital signage industry? We’d really appreciate it …
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Top Display Trends at Infocomm 2025 Through Futuresource’s Lens
June 26, 2025 by Antonia Hamberger
ProAV research firm Futuresource has published its post-Infocomm report, following on-site analysis by four of its experts. The report clusters and comments on product …
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Pro-AV Business Showing Positive Indicators Despite Tariffs-Driven Uncertainties: AVIXA
May 12, 2025 by Dave Haynes
The Pro-AV business index generated month to month by trade association AVIXA’s market intelligence people suggests despite all the nutty uncertainty surrounding business conditions …
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UK Digital Out Of Home Ad Spend Was Up 10.2% In 2024: Research
May 1, 2025 by Dave Haynes
Readers have regularly seen OOH advertising market status updates from the US-based Out of home Advertising Association of America, but its been more rare …
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How Pro AV Is Trying To Navigate All The Tariffs Uncertainty: AVIXA Experts
April 17, 2025 by Dave Haynes
The pro AV trade association AVIXA has a market intelligence team that steadily looks at the U.S. and global business from key angles like …
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Free Futuresource Analysis Looks At Industry Perspective, Workarounds For Current Tariffs Turmoil
April 16, 2025 by Dave Haynes
The research firm Futuresource Consulting has pro AV as a main focus and has, predictably, started to weigh in on the pinballing global tariffs …
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New Eyefactive White Paper Digs Into Hows And Whys Of In-Retail Analytics Tech
April 10, 2025 by Dave Haynes
The German interactive systems firm Eyefactive has pushed out a free white paper that digs into the hows and whys of using in-store analytics …
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Apple, McDonald’s Still Biggest OOH Ad Spenders IN US; DOOH More Than Third Of All Buys : OAAA
April 10, 2025 by Dave Haynes
The big spenders in out of home advertising in the United States continue to also be some of the biggest global brands, according to …
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