M&A guys have a look over digital out of home, issue their notes
July 10, 2008 by Dave Haynes
Investment banker PetskyPrunier has issued a pretty detailed report looking at the growth prospects for the out-of-home sector, and leads off with digital. It’s …
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Arbitron releases free report on bar media
July 9, 2008 by Dave Haynes
A whole bunch of my clients and prospects are building out networks in the bar and restaurant industries, and for good reason. Long dwell …
Read moreWhite paper lays out why networks fail
July 8, 2008 by Dave Haynes
UK-based Future Source Consulting has released a good white paper on digital media networks and their prospects for success. Not surprisingly, the group determined …
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AAAA and OAAA agree on DOOH report requirements
July 4, 2008 by Dave Haynes
Committees of the American Association of Advertising Agencies (AAAA) and the Outdoor Advertising Association of America (OAAA) have met and signed off on their …
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Research confirms shorter ads make more sense in DS
July 1, 2008 by Dave Haynes
In what many of us might consider an expensive reinforcement of the blindingly obvious, Nielsen Media Research has handed off its test results that …
Read moreIs the Office a fertile DS advertising ground?
June 24, 2008 by Dave Haynes
I am done, done, done starting ad-based digital signage networks (I’ve renounced my poverty vows), but I still noodle around ideas for different ways …
Read moreAccountants rub hands gleefully; declare media future actually strong
June 19, 2008 by Dave Haynes
PricewaterhouseCoopers has issued a Global Entertainment Media Outlook for the next five years and sees growth in most segments, including our little piece of …
Read moreWobbly economy changing shopper habits … and network strategies?
June 9, 2008 by Dave Haynes
MediaPost has an article this morning about how the recession is changing the way consumers have been shopping for the last many, many years. …
Read moreTo all those wringing their hands about face-tracking
June 6, 2008 by Dave Haynes
From an Associated Press story: Researchers secretly tracked the locations of 100,000 people outside the United States through their cell phone use and concluded …
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South African operator reports big-time sales impacts across retail network
May 29, 2008 by Dave Haynes
As reported in a blog called espaces, South African firm One Digital Media’s CEO told the crowd at a recent Marketing-at-Retail Workshop in Johannesburg …
Read morePOPAI adds blog with roster of contributors
May 23, 2008 by Dave Haynes
POPAI announced this week it has added to the long list of companies and organizations doing blogs on what’s shaking in this industry. The …
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NSR drops a stink-bomb on industry
May 20, 2008 by Dave Haynes
Interesting little analysis posted today by Northern Sky Research, a Boston-based market research firm. It looks at the state of the industry and references …
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