Radio City Music Hall gets projection-mapped for Rockettes
November 14, 2011 by Dave Haynes
It’s hard not to like 3-D projection mapping – the complicated but big-impact process of blasting big visuals on irregular surfaces. We’ve seen it …
Read more
PRN renews content deal with NFL Network
November 14, 2011 by Dave Haynes
Are NFL highlights the sort of thing that will draw eyeballs to Digital OOH screens? Sometimes, yes, I’d imagine. In other circumstances, more of …
Read more
Visit Norway, from your subway seat
November 11, 2011 by Dave Haynes
[vimeo id=”31475670″ width=”600″ height=”350″] A couple of students at the Miami Ad School are getting some attention online for an advertising project that uses …
Read more
Awards: DSA Crowns Its Content Kings (updated)
November 9, 2011 by Dave Haynes
The Digital Screenmedia Association handed out its inaugural Crown Awards last night, and based on Tweets from Paul Flanigan of Saddle Ranch Digital (and …
Read more
Guest Post: Measuring the Advantages of Retail Digital Signage
November 9, 2011 by Rich Ventura
Shipments of digital signage displays to the retail sector are expected to triple by 2013, according to market research firm iSuppli Corp. That’s encouraging …
Read more
Augmented reality install lets mall-goers experience National Geographic
November 8, 2011 by Dave Haynes
As spotted by OOH-TV … This is a campaign for the National Geographic Channel, in Hungary, that combined augmented reality and a big LED …
Read more
Four Winds’ interactive GoBoards now in 400-plus Marriotts
November 8, 2011 by Dave Haynes
Denver’s Four Winds Interactive has quietly built up a nice business with Courtyard by Marriott for the big GoBoard interactive displays you’ll find in …
Read more
Asics does slick digital domination wall in NYC subway station
November 4, 2011 by Dave Haynes
In the traditional out of home business, an ad campaign that pretty much takes over an environment is called a domination campaign. This is …
Read more
3M tech opens possibility to analyze screen placement effectiveness in retail
November 4, 2011 by Dave Haynes
I am down in St. Paul, Minnesota with a group of industry smarty-pants … plus not-so-bright me … on the invitation of 3M. The …
Read more
Flanigan saddles up as content shop’s new VP Strategy
October 26, 2011 by Dave Haynes
Very nice to read that Saddle Ranch Digital has hired on Paul Flanigan as its VP of Content Strategy. Most people who sorta know …
Read more
DSA names finalists for its “Crown” content awards
October 26, 2011 by Dave Haynes
The Digital Screenmedia Association has announced the judges’ nominees for the DSA Crown Awards, which recognizes excellence in digital signage content. The work cited …
Read more
Sun Life turns on experiential media wall featuring Cirque du Soleil
October 24, 2011 by Dave Haynes
The financial services company Sun Life has installed an immersive media wall in the lobby of the Kodak Theatre in Los Angeles, to raise …
Read more