Everything old is new again dep’t: Crowd games in cinema

December 3, 2011 by Dave Haynes

MediaPost has a story up about how National CineMedia and the Audience Entertainment Group have launched an interactive gaming element to the pre-movie entertainment …

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Google’s Maps go indoors; digital wayfinding guys twitch

November 29, 2011 by Dave Haynes

[youtube id=”Gy-DI_bWElg” width=”600″ height=”350″] If your company has been developing wayfinding applications, particularly for things like airports and malls, you’ve probably been thinking Google …

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Electrosonic projection-maps a hotel for trade show party

November 29, 2011 by Dave Haynes

You start to realize what you once thought was really exotic stuff is starting to go mainstream when you see it used for corporate …

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Saks lights up holidays with 3D projection map on NY flagship store

November 29, 2011 by Dave Haynes

I am in New York for part of next week and along with a couple of meetings, I hope to see a lot of …

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DOOHgood Update

November 24, 2011 by Dave Haynes

Thanksgiving Day (the US version, at least) seems a somewhat appropriate time to provide a quick update on the activities of DOOHgood, the industry …

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rAVe: Measuring the Success of Digital Signage Content

November 21, 2011 by rAVe Publications

This rAVe Publications opinion piece was written by Debbie Wilson-Dewitt, Marketing Communications Manager at the digital signage software firm VISIX. When we talk about …

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Radio City Music Hall gets projection-mapped for Rockettes

November 14, 2011 by Dave Haynes

It’s hard not to like 3-D projection mapping – the complicated but big-impact process of blasting big visuals on irregular surfaces. We’ve seen it …

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PRN renews content deal with NFL Network

November 14, 2011 by Dave Haynes

Are NFL highlights the sort of thing that will draw eyeballs to Digital OOH screens? Sometimes, yes, I’d imagine. In other circumstances, more of …

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Visit Norway, from your subway seat

November 11, 2011 by Dave Haynes

[vimeo id=”31475670″ width=”600″ height=”350″] A couple of students at the Miami Ad School are getting some attention online for an advertising project that uses …

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Awards: DSA Crowns Its Content Kings (updated)

November 9, 2011 by Dave Haynes

The Digital Screenmedia Association handed out its inaugural Crown Awards last night, and based on Tweets from Paul Flanigan of Saddle Ranch Digital (and …

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Guest Post: Measuring the Advantages of Retail Digital Signage

November 9, 2011 by Rich Ventura

Shipments of digital signage displays to the retail sector are expected to triple by 2013, according to market research firm iSuppli Corp. That’s encouraging …

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Augmented reality install lets mall-goers experience National Geographic

November 8, 2011 by Dave Haynes

As spotted by OOH-TV … This is a campaign for the National Geographic Channel, in Hungary, that combined augmented reality and a big LED …

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