Guest Post: Measuring the Advantages of Retail Digital Signage
November 9, 2011 by Rich Ventura
Shipments of digital signage displays to the retail sector are expected to triple by 2013, according to market research firm iSuppli Corp. That’s encouraging …
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Augmented reality install lets mall-goers experience National Geographic
November 8, 2011 by Dave Haynes
As spotted by OOH-TV … This is a campaign for the National Geographic Channel, in Hungary, that combined augmented reality and a big LED …
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Four Winds’ interactive GoBoards now in 400-plus Marriotts
November 8, 2011 by Dave Haynes
Denver’s Four Winds Interactive has quietly built up a nice business with Courtyard by Marriott for the big GoBoard interactive displays you’ll find in …
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Asics does slick digital domination wall in NYC subway station
November 4, 2011 by Dave Haynes
In the traditional out of home business, an ad campaign that pretty much takes over an environment is called a domination campaign. This is …
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3M tech opens possibility to analyze screen placement effectiveness in retail
November 4, 2011 by Dave Haynes
I am down in St. Paul, Minnesota with a group of industry smarty-pants … plus not-so-bright me … on the invitation of 3M. The …
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Flanigan saddles up as content shop’s new VP Strategy
October 26, 2011 by Dave Haynes
Very nice to read that Saddle Ranch Digital has hired on Paul Flanigan as its VP of Content Strategy. Most people who sorta know …
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DSA names finalists for its “Crown” content awards
October 26, 2011 by Dave Haynes
The Digital Screenmedia Association has announced the judges’ nominees for the DSA Crown Awards, which recognizes excellence in digital signage content. The work cited …
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Sun Life turns on experiential media wall featuring Cirque du Soleil
October 24, 2011 by Dave Haynes
The financial services company Sun Life has installed an immersive media wall in the lobby of the Kodak Theatre in Los Angeles, to raise …
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When you think content creation, you think guys who sell power bars, right?
October 24, 2011 by Dave Haynes
When you think of content creation for digital signage, the logical resource for getting that stuff done is a huge global distributor of display …
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RMG’s Addiction campaign raises marketing game in Digital OOH
October 21, 2011 by Dave Haynes
Travels kept me from writing about this earlier in the week, but the Fedex pkg that showed up Thursday with a print version of …
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3M’s new VAS service helps creators optimize video content
October 20, 2011 by Dave Haynes
3M is starting to make some noise again in the digital signage space – the latest being the development and release of technology that …
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Free grocery data in aisle two
October 13, 2011 by Dave Haynes
If whatever your company does involves screens or interactive something or others inside groceries, this should get your attention. A company called AisleFinder has …
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