Interactive Display Helps L’Oreal Marketers Demo AI-Driven Make-up Matching Experience
June 6, 2023 by Dave Haynes
Here’s an example of a beauty brand using interactive digital display totems to drive experiences at an event. Last month in Toronto, for an …
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Airport Ads Effective In Driving Recall, Consumer Actions: Nielsen Research
June 6, 2023 by Dave Haynes
Static signs and digital displays are both effective advertising mediums in airport environments – with high recall levels and the ability to influence consumer …
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New-ish, Tech-Backed DOOH Network Looking To Roll Strikes In US Bowling Centers
June 5, 2023 by Dave Haynes
The build-it-and-hope-the-ad-buys-come third-party ad network model has had mixed results through the maybe 25 years it’s been tried, but a relatively new run at …
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AdTech Firm Vistar Media Launches Verification Program To Ensure Quality Of Display, Audience And Environment
June 2, 2023 by Dave Haynes
The DOOH-focused programmatic firm Vistar Media has launched a new program called Vistar Verify that’s intended to characterize the quality of the place-based media …
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Broadsign Turns 20; Adds Access To More DOOH Screens Via Flow City Integration
June 2, 2023 by Dave Haynes
Happy birthday to the folks at Montreal-based Broadsign, which has now been in business for 20 years. We tend to think of the digital …
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Entries Now Open For Global Digital Signage Awards
June 1, 2023 by Dave Haynes
Entries are now being accepted for the global Digital Signage Awards – a judged program that recognizes the best work and new innovations surrounding …
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Chief Says New Tempo Flat Panel Mount Solution Streamlines Display Deployments
May 31, 2023 by Dave Haynes
The AV infrastructure firm Chief says a new wall mount system for digital signage displays streamlines installation workflows and therefore has the potential to …
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Both Growth And Uncertainty in EU Digital Signage Market: ZetaDisplay
May 31, 2023 by Dave Haynes
Getting a good read on what’s happening with digital signage businesses isn’t always easy because most of the solutions providers are private firms, so …
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APAC Group Releases Open Source OOH/DOOH Audience Measurement Framework For Media Buyers
May 31, 2023 by Dave Haynes
A new and free e-book from the Singapore-based Outernet Marketing Innovation Group (OMIG), an APAC region group populated by brand marketers, provides what’s described …
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Clear Channel Starts Selling Off Europe Businesses To Focus On U.S. DOOH Segments
May 31, 2023 by Dave Haynes
OOH media giant Clear Channel Outdoor Holdings, Inc. has sold its Italian and Spanish subsidiaries to French rival JCDecaux in a cash deal worth …
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More Than 250 InfoComm 2023 Exhibitors List As Having Digital Signage Solutions Or Services
May 29, 2023 by Dave Haynes
Just a couple of weeks out now for InfoComm 2023 in Orlando, and time to have a look at who all will be there …
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DOOH-focused Ad Tech Firms Adomni, Kubient Agree To “Reverse Triangular Merger”
May 26, 2023 by Dave Haynes
The Las Vegas-based DOOH ad planning and buying platform Adomni is at the center of a complicated merger agreement that sees it blended with …
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