Shanghai Mall Marketed With Multi-Sensory Digital Campaign In City’s Subway System
December 29, 2017 by Dave Haynes
This a multi-sensory pop-up media campaign in the Shanghai subway system, marketing a shopping mall called The MIXC. Put together by JCDecaux, the set-up …
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The Last Jedi Takes Over Digital Boards In NYC, Toronto With Cast Portraits, Curated Live Tweets
December 15, 2017 by Dave Haynes
The latest Star Wars move – The Last Jedi – has opened in cinemas all over, and Disney is working with Twitter on a …
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Stratacache Acquires European Pharmacy Ad Network, Plans 10X Expansion, Inc. US
December 13, 2017 by Dave Haynes
STRATACACHE and its subsidiary PRN have acquired iDKLIC, a Belgian digital marketing and signage provider that does ad-based in-pharmacy digital health and wellness networks. The …
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SEC After Seattle Digital OOH Firm, Alleging $2M+ Fraud
December 8, 2017 by Dave Haynes
A Seattle-area public company that does digital OOH advertising is in deep trouble with the U.S. Securities and Exchange Commission, with two of its …
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Astral Switches On Ayuda’s Hivestack Programmatic OOH Ad Platform In Canada
December 7, 2017 by Dave Haynes
Astral, one of Canada’s larger OOH and digital OOH media players, has expanded its relationship with Montreal’s Ayuda Systems – launching a programmatic advertising …
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That Giant Coca-Cola Board In Times Square Has Stopped Shape-Shifting
December 7, 2017 by Dave Haynes
My New York out of home industry friend spent about 15 minutes today in Times Square watching the monster 3D robotic Coca-Cola billboard, and …
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AdMobilize’s New AI Capabilities Enable Ad Targeting By Vehicle Types
November 30, 2017 by Dave Haynes
Miami-based AdMobilize has launched what it calls a Vehicle Recognition Engine – an AI-driven system that Digital OOH media planners could use to target outdoor …
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Budapest Charity Ad Blends OOH, Digital OOH And Contactless Payments
November 28, 2017 by Dave Haynes
Digital and traditional OOH gets blended with contactless payment tech here in a nice charity campaign in Budapest, Hungary, running on a JCDecaux-managed transit …
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Denver’s Airport Turns On 1,000-Foot Hybrid LED Light And Digital OOH Display Feature
November 28, 2017 by Dave Haynes
If the video auto-plays, my apologies. I looked at the HTML and it didn’t give me any clues on how to shut that off! …
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LED Walls Envelop Media Corridor At Chongqing’s Airport
November 22, 2017 by Dave Haynes
This is a media corridor opened up in August in Terminal 3 of Chongqing’s international airport. It may well be a city and airport …
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Sixteen:Nine Podcasts: Michael Clarke, Citilabs
November 22, 2017 by Dave Haynes
The digital out of home media industry has been growing rapidly, and as awareness has built, there’s been more and more of a push …
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Times Square LED Boards Use Petition Data To Drive Impeach Trump Campaign
November 20, 2017 by Dave Haynes
Setting the undoubtedly polarizing politics aside, a media buy involving a couple of big digital boards in Times Square looks interesting for what it …
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