Budapest Charity Ad Blends OOH, Digital OOH And Contactless Payments

Digital and traditional OOH gets blended with contactless payment tech here in a nice charity campaign in Budapest, Hungary, running on a  JCDecaux-managed transit shelter.

The Antal Zsuzsa Foundation partnered with JCDecaux Hungary to raise awareness of the difficulties that people with quadriplegia face daily, and to encourage passersby to make a donation.

The DOOH campaign brings the foundation’s symbol to life by triggering a video of shoelaces being tied once a donation is made, using a close contact reader, right at the poster. Most of the poster is print, with just a small LCD used to isolate a foot and shoe, to run the animation.

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes


11+ year-old blog (and now podcast) about digital signage and related tech, written by industry consultant, analyst and bullshit filter Dave Haynes.
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