Setting the undoubtedly polarizing politics aside, a media buy involving a couple of big digital boards in Times Square looks interesting for what it is doing with visualized data.
Maybe the content presentation is canned in some way, but it LOOKS like a private U.S. citizen’s big dollar effort to see President Trump impeached is visualizing real-time data to show the number of signed petitioners and the initials and location of where they live.
If so, very cool from a content perspective to see a live data campaign on digital boards that is more than showing different ads based on how slow traffic is moving.
— Tom Steyer (@TomSteyer) November 20, 2017
.@TomSteyer bought digital ads about impeaching President Trump to run on billboards in Times Square through New Years. Will run 10 minutes every hour and will include # of current signers of his petition + website address
— Sarah D. Wire (@sarahdwire) November 20, 2017
The campaign is by Californian Tom Steyer, who made a fortune co-founding and running a hedge fund. He is now spending at least $20 mullion of it in a very public media campaign to try and drive the process to impeach Trump, calling him a “clear and present danger” to the country – and by extension, pretty much everyone on the planet.
Trump has, of course, resorted to name-calling – referring to the billionaire as “wacky” and “unhinged.”
The one in the quick video above is at 1567 Broadway. It’s a ClearChannel board.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.