Times Square LED Boards Use Petition Data To Drive Impeach Trump Campaign
November 20, 2017 by Dave Haynes
Setting the undoubtedly polarizing politics aside, a media buy involving a couple of big digital boards in Times Square looks interesting for what it is doing with visualized data.
Maybe the content presentation is canned in some way, but it LOOKS like a private U.S. citizen’s big dollar effort to see President Trump impeached is visualizing real-time data to show the number of signed petitioners and the initials and location of where they live.
That would not be hard at all to do, at least I don’t think, using HTML5 and something like javascripting.
If so, very cool from a content perspective to see a live data campaign on digital boards that is more than showing different ads based on how slow traffic is moving.
We are live in Times Square, and the count is on. Please sign our petition today at https://t.co/KvyrqQS5Tt. pic.twitter.com/yFznDE7Hjx
— Tom Steyer (@TomSteyer) November 20, 2017
.@TomSteyer bought digital ads about impeaching President Trump to run on billboards in Times Square through New Years. Will run 10 minutes every hour and will include # of current signers of his petition + website address
— Sarah D. Wire (@sarahdwire) November 20, 2017
The campaign is by Californian Tom Steyer, who made a fortune co-founding and running a hedge fund. He is now spending at least $20 mullion of it in a very public media campaign to try and drive the process to impeach Trump, calling him a “clear and present danger” to the country – and by extension, pretty much everyone on the planet.
Trump has, of course, resorted to name-calling – referring to the billionaire as “wacky” and “unhinged.”
The one in the quick video above is at 1567 Broadway. It’s a ClearChannel board.
Love it! Makes sure citizens voice is heard!
Shows how voices can, and should be heard by all for proud Americans!
Outcome shows why Nixon resigned rather than wait for impeachment, or waiting for indictment, a right decision!
Would also love to see a petition for “Do no harm” posted in Times Square with virtual petition signers.