Why Buying Digital OOH Should Be As Dead-Simple As Booking AirBnBs
June 13, 2018 by Dave Haynes
A Las Vegas startup called Adomni represents the latest effort through the years to roll up digital OOH networks with the idea of making …
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Follow The Money Dep’t: What Brands, Sectors Are Spending Most On Outdoor
June 5, 2018 by Dave Haynes
The Outdoor Advertising Association of America (OAAA) says advertising revenue rose two percent in Q1 2018 compared to the previous year, accounting for $1.68 billion …
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City Agrees To Allow LinkNYC Rollout To Slow Down; Provides More Time To Pay
May 30, 2018 by Dave Haynes
Few observers will be surprised to learn the much-touted NYC smart city rollout of screens replacing payphone boxes is not going as well as …
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Mall Ad Network Adspace Hires Shazam Exec As New Chief Revenue Officer
May 30, 2018 by Dave Haynes
The NYC-based shopping mall digital out of home ad network Adspace has hired on the former Chief Revenue Officer for Shazam as its new …
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Interactive DOOH Campaign In UK Malls Pairs Lego And Latest Star Wars Flick
May 29, 2018 by Dave Haynes
This is an interactive game that has LEGO tied in with the Uk launch of Solo: A Star Wars Story, the latest in what …
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Three Ways Digital Signage Software Can Add Value To Digital Out Of Home
May 28, 2018 by sixteenninewpadmin
Guest Post: Balaji Kamineni, Zeetaminds An ideal Digital Out Of Home Network irrespective of the size should be managed without any manual human intervention. Once the …
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Put The World Cup On Your Digital Signage Screens With These Feeds
May 24, 2018 by Dave Haynes
The world’s biggest sporting event gets started in a matter of a couple of weeks, and the World Cup squads for many of the …
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16:9 Podcasts: Sheldon Silverman On The Opportunity GDPR Presents For Digital OOH Operators
May 23, 2018 by Dave Haynes
If you deal with companies over in Europe, you’ve probably been carpet-bombed lately by email requests to update your subscription settings for things like …
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FCC Cracking Down On Non-Compliant LED Display Vendors (Updated)
May 18, 2018 by Dave Haynes
When LED companies like Watchfire and Daktronics started making noises in the past year about the perils of buying offshore product that was not …
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Read Through Mark Boidman’s Digital OOH Presentation Done This Morning At GO2018
May 9, 2018 by Dave Haynes
There’s a pile of useful data in the presentation deck investment banker Mark Boidman did this morning at the Geopath/OAAA conference and expo in …
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Big LED Posters Light Up Retail Space Near NYC World Trade Center
May 3, 2018 by Dave Haynes
This is a series of new digital OOH displays in a office tower mall in the area around the rejuvenated World Trade Center complex in …
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Data-driven DOOH Campaign Targets Ads To Peak Traffic Times For Specific Vehicle Types
May 2, 2018 by Dave Haynes
Broadsign has pushed out a set of press releases and case studies highlighting a partnership with the demand side media platform Outmoove, and going …
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