Research: 17.2 M Digital Signs By 2019 (Updated)
May 27, 2015 by Dave Haynes
A boutique market research firm in Sweden, focused on the Internet of Things and Machine to Machine connectivity businesses, has pushed out a report …
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Third Of Print Firms Globally Plan Digital Signage Solutions Within Year: Survey
May 22, 2015 by Dave Haynes
Some digital signage people I know have suggested the traditional print industry will never get into the digital signage industry because it’s just too …
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Digital Signage Biggest Growth Driver For Internet Of Things Business: Report
May 20, 2015 by Dave Haynes
The tech market intelligence firm International Data Corporation has issued an industry forecast that suggests digital signage is the biggest growth driver globally for the so-called …
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Startup Analyzes Faces In Digital OOH Crowds To Measure How Response To Ads
May 18, 2015 by Dave Haynes
A San Diego start-up called Emotient is the latest analytics company to try getting some traction for face pattern recognition technology in the digital out of …
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Attention Spans Study Confirms Multi-Zone Digital Signage Layouts Bad Idea
May 18, 2015 by Dave Haynes
Microsoft Canada has pushed out a useful report about the fleeting attention spans of today’s consumers – pointing out it’s not just kids and …
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Research: How Consumers Really Use Devices In Retail
May 13, 2015 by Dave Haynes
So how do shoppers really use digital tools in-store, versus the many assumptions out there? Here’s some useful new insights via Nielsen, about device-driven …
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Research: A Video Also Worth A Thousand Words
May 12, 2015 by Dave Haynes
The automated video creation service Animoto has released results of research that reinforces the wide understanding that most consumers would rather watch a video …
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Not So Fun Fact: Consumers Don’t Recall 75% Of Spots They See
April 29, 2015 by Dave Haynes
Nielsen president Randall Beard has a sobering little stat on the company blog today, noting how only 25% of consumers exposed to an ad the …
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Nielsen Screen Wars Research Dissects TV Everywhere Phenomenon
April 24, 2015 by Dave Haynes
If your business is about competing for eyeballs and ad dollars in digital OOH, you’ll probably find piles of useful insights and data in …
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Projects: Pilot Confirms Screens Boost Sales At Outlet Retailer Last Call
October 29, 2014 by Dave Haynes
Here’s one of those still fairly rare instances of a retailer sharing some of the data from an in-store digital test. Fashion retailer Last …
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Using WiFi To Measure Crowds, Estimate Waits
October 27, 2014 by Dave Haynes
We’re starting to see technology emerge that can establish patterns in retail and public environments just by picking up the MAC addresses on smartphones …
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Retail Tech 14: Retailer Perceptions Of Mobile Use, And Reality, Quite Different
October 8, 2014 by Dave Haynes
I zipped around the outer fringe of Toronto this morning to get up near the airport in a timely way and catch the half-day Retail …
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