Cues And Clues To Tuning Your Digital Signage Content To Your Core Audience
December 15, 2015 by Dave Haynes
One of the first things a good digital signage consultant is going to ask a client is: “Who is your audience?” That can sometimes …
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US Lobby Group Warns Ultra HD Screens Can Be Energy Hogs
November 19, 2015 by Dave Haynes
Via Display Daily The emergence of LED-lit LCD displays and the disappearance of plasma displays would probably, reasonably, make end-users think that energy consumption …
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Taggalo Mashes Up Beacons, WiFi And Video Analytics To Tell Retailers What Shoppers Are Up To
November 2, 2015 by Dave Haynes
The Italian/UK start-up Taggalo has launched a new gadget and service it says blends three technologies to provide retailers and brands richer insights about …
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Nielsen Research Confirms No One-Spot-Fits-All For Effective Creative
October 19, 2015 by Dave Haynes
One look at the movies and a listen to the radio when you’re in another country will confirm suspicions that interests and tastes vary …
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DPAA Numbers Suggest Digital OOH Revenue Outpacing All Other Media In 2015
October 5, 2015 by Dave Haynes
The Digital Place Based Advertising Association (DPAA) put out new numbers today suggesting the Digital OOH sector’s revenue growth rate for the first half of …
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Capital Networks, OPTiFi Partner On New Audience Analytics Tech
September 2, 2015 by Dave Haynes
Digital signage and broadcast software company Capital Networks has entered into an interesting partnership with a small company that enables consumer behaviour metrics by …
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Ireland’s Instillo Launches Android-Driven, HTML5-Powered Audience Measurement Tools
August 31, 2015 by Dave Haynes
Video analytics tools have been around for many years now – and the key players have changed through the years, with the exception of …
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Who Buys These Things???
August 27, 2015 by Dave Haynes
Google Alerts is a little tool I use to pay attention to the various news wires and sent me regular digests of stuff that …
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OAAA Says OOH Ad Spend Up In Q2: Research
August 19, 2015 by Dave Haynes
The Outdoor Advertising Association of America (OAAA) says Out Of Home ad revenue was up 3.8 percent in the second quarter of 2015 compared to …
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Research Suggests Android Picking Up Steam In Signage, Embedded Markets
July 7, 2015 by Dave Haynes
The embedded business unit of VIA Technologies in Taiwan – which has a big office in Silicon Valley, as well – has done a …
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Canada, Dubai Hotbeds Of Digital Signage: Google Trends
June 20, 2015 by Dave Haynes
If Google Trends is a real measure of activity and interest in digital signage, Canada is the hotbed country, but Dubai is the hotbed …
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Research: Almost Third Of Screen Time Now In Portrait Mode
May 27, 2015 by Dave Haynes
Analyst Mary Meeker’s annual Internet Trends report was pushed out today, and it is, as always, a fascinating look at what consumers are doing online …
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