Research: Digital Signage Tuned To Boomers, And Their Parents
March 4, 2014 by Dave Haynes
A new report from market research giant Nielsen should be a good reminder to brand marketers that one of their biggest, and in many …
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Canadian Digital Media Tech By The Numbers
February 28, 2014 by Dave Haynes
Here’s a nice infographic put together by the quasi-government Canadian Digital Media Network that breaks down the Canadian digital media landscape in numbers.
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Research Pegs Digital Out Of Home As World’s 2nd Fastest Growing Medium
February 27, 2014 by Dave Haynes
PQ Media has pushed out new global market research that suggests digital OOH media “may be on the cusp” of its big breakout phase. The …
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Research: Consumers Not Enchanted By BLE Proximity Marketing
February 26, 2014 by Dave Haynes
Here’s a nice tall glass of cold water in the flushed faces of people yelling omni-channel and mobile integration from the digital signage rooftops. …
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Digital Out Of Home Is All About Location, Location, Location
February 2, 2014 by Colin Bovet
Guest Post: Jeremy Ozen, Vistar Media Whether you’re house-hunting or just watching people do that on HGTV, you’ve doubtlessly heard the magic triplicate phrase: …
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Eternal Name Game: Dynamic Digital Signage, Screenmedia Still Flat-lined
January 22, 2014 by Dave Haynes
A couple of months ago I went off on some of the people in this space who insist on creating a new name for …
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McD’s UK Menu Boards Drive Sales Up By As Much As 11%: Case Study
November 26, 2013 by Dave Haynes
ComQi has put together a case study piece about work one of its partners did and is doing with McDonald’s UK, giving a still …
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Research: Digital Place-Based Posed For Major Growth Via Multi-Screen Campaigns
November 5, 2013 by Dave Haynes
This will warm the hearts of anyone charged with advertising sales at a Digital Out Of Home network. A new study by the ANA (Association …
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Leading Authority You’ve Never Heard Of Pegs Digital Signage Market at $14 Billion
October 31, 2013 by Dave Haynes
A Denver-area research company that seems to have its collective eyes on everything under the sun – including photovoltaic cells this week – has …
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Research: Digital Transformation Seen As Critical By 4 in 5 Execs
October 11, 2013 by Dave Haynes
If you need a little boost heading into the weekend (a long weekend for Canadians, who do Thanksgiving in October), worth a read is …
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Who’s Dropping $250 A Head For Digital Signage Advice?
September 4, 2013 by Dave Haynes
Some company with evidently deep pockets is turning to the great unwashed of digital signage for guidance, offering “up to $250” for opinions and …
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Sub-Optimal Creative Equals $2.3 B Opportunity Loss in Digital OOH: ClearChannel
June 17, 2013 by Dave Haynes
Clear Channel Outdoor has a new study out about what it has dubbed Digital Asset Wastage, claiming most brands are running sub-optimal creative and …
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